{"id":969,"date":"2021-11-15T13:06:00","date_gmt":"2021-11-15T09:40:16","guid":{"rendered":"https:\/\/bozhan.school\/blog\/?p=969"},"modified":"2022-02-06T09:45:42","modified_gmt":"2022-02-06T06:15:42","slug":"kpi-matter-product-managers","status":"publish","type":"post","link":"https:\/\/bozhan.school\/blog\/kpi-matter-product-managers\/","title":{"rendered":"\u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f\u0646\u06cc\u0627\u0632 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644"},"content":{"rendered":"\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644\u060c \u0648\u0642\u062a\u06cc \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0631\u0627 \u0628\u0627\u0632 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645\u060c \u0628\u0639\u062f \u0627\u0632 \u062f\u06cc\u062f\u0646 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\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645 \u062a\u0627 \u0628\u0627\u0647\u0648\u0634 \u0628\u0647 \u0646\u0638\u0631 \u0628\u0631\u0633\u06cc\u0645 \u0648 \u062f\u0631 \u0639\u06cc\u0646 \u062d\u0627\u0644\u060c \u0645\u0648\u0627\u0631\u062f\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u062d\u0635\u0648\u0644\u200c\u0645\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u0647\u0645\u06cc\u062a \u0631\u0627 \u062f\u0627\u0631\u0646\u062f\u060c \u06a9\u0634\u0641 \u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0644\u06cc\u0633\u062a\u06cc \u0627\u0632 \u062f\u0633\u062a\u0647\u200c\u00ad\u0628\u0646\u062f\u06cc\u00ad\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u06a9\u0647 \u0628\u0647 \u0622\u0646\u0647\u0627 \u062e\u0648\u0627\u0647\u06cc\u0645 \u067e\u0631\u062f\u0627\u062e\u062a\u060c \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f4fcff\">1<strong>&#8211; \u0645\u062a\u0631\u06cc\u06a9\u200c\u00ad\u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc \u0645\u062d\u0635\u0648\u0644<\/strong><br><strong>2- \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9<\/strong><br><strong>3- \u0633\u0627\u06cc\u062a\u00ad\u200c\u0647\u0627\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc<\/strong><br><strong>4- \u0645\u062d\u0635\u0648\u0644\u0627\u062a &nbsp;API<\/strong><br><strong>5- \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u0634\u062a\u0631\u0627\u06a9\u06cc<\/strong><br><strong>6- \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\u00ad\u200c\u0647\u0627\u06cc \u062a\u0644\u0641\u0646 \u0647\u0645\u0631\u0627\u0647<\/strong><br><strong>7- \u0633\u0627\u06cc\u062a\u200c\u00ad\u0647\u0627\u06cc \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u0645\u062a\u0631\u06cc\u06a9\u200c\u00ad\u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc \u0645\u062d\u0635\u0648\u0644<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Net-promoter-score-NPS-1024x546.jpg\" alt=\"\" class=\"wp-image-1371\" srcset=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Net-promoter-score-NPS-1024x546.jpg 1024w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Net-promoter-score-NPS-300x160.jpg 300w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Net-promoter-score-NPS-768x410.jpg 768w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Net-promoter-score-NPS-1536x820.jpg 1536w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Net-promoter-score-NPS.jpg 1563w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u0628\u06cc\u0627\u06cc\u06cc\u062f \u0628\u0627 \u0686\u0646\u062f \u0645\u062a\u0631\u06cc\u06a9 \u0639\u0645\u0648\u0645\u06cc \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u0628\u0646\u0627\u060c \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u0645. \u0627\u06cc\u0646\u200c\u0647\u0627 \u0644\u0632\u0648\u0645\u0627\u064b \u0645\u062e\u0635\u0648\u0635 \u06cc\u06a9 \u062f\u0633\u062a\u0647 \u062e\u0627\u0635 \u0627\u0632 &nbsp;\u0645\u062d\u0635\u0648\u0644 \u0646\u06cc\u0633\u062a\u0646\u062f\u060c \u0627\u0645\u0627 \u0645\u062a\u0631\u06cc\u06a9\u00ad\u200c\u0647\u0627 \u0648 \u0645\u0641\u0627\u0647\u06cc\u0645\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0627\u06af\u0631 \u06a9\u0633\u06cc \u0622\u0646\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0645\u06a9\u0627\u0644\u0645\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u060c \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u062f\u06cc\u0631 \u0645\u062d\u0635\u0648\u0644\u060c \u0628\u0627\u06cc\u062f \u0628\u0627 \u0622\u0646\u0647\u0627 \u0622\u0634\u0646\u0627 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n\n\n\n<ol class=\"has-background wp-block-list\" style=\"background-color:#f4fcff\"><li><strong><em>NPS<\/em> &#8211;<span class=\"has-inline-color has-vivid-cyan-blue-color\"> <\/span><span style=\"color:#141abb\" class=\"has-inline-color\">Net promoter score<\/span><\/strong> \u06cc\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062e\u0627\u0644\u0635 \u062a\u0631\u0648\u06cc\u062c\u200c\u00ad\u06a9\u0646\u0646\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f \u06a9\u0647 <strong><span class=\"has-inline-color has-vivid-red-color\">&#8220;\u0686\u0642\u062f\u0631 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f [\u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f] \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062f\u0648\u0633\u062a \u062a\u0648\u0635\u06cc\u0647 \u06a9\u0646\u06cc\u062f\u061f<\/span><\/strong> \u0627\u0645\u062a\u06cc\u0627\u0632\u0647\u0627 \u0627\u0632 0-10 \u0627\u0633\u062a\u061b \u062a\u0631\u0648\u06cc\u062c\u200c\u00ad\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 (9-10) \u0648 \u0645\u062e\u0627\u0644\u0641\u0627\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 (0-6) \u0631\u0627 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u00ad\u200c\u062f\u0647\u0646\u062f. \u0645\u062e\u0627\u0644\u0641\u0627\u0646 \u0631\u0627 \u0627\u0632 \u062a\u0631\u0648\u06cc\u062c \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0647 \u0635\u0648\u0631\u062a \u062f\u0631\u0635\u062f \u06a9\u0645 \u06a9\u0646\u06cc\u062f.<br><strong>\u0627\u0634\u062a\u0628\u0627\u0647 \u0631\u0627\u06cc\u062c:<\/strong> NPS \u0634\u0645\u0627 \u0641\u06cc\u200c\u0646\u0641\u0633\u0647 \u06cc\u06a9 \u062f\u0631\u0635\u062f \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u06cc\u06a9 \u0639\u062f\u062f \u06a9\u0644\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u062d\u0627\u0633\u0628\u0647 2 \u062f\u0631\u0635\u062f \u0627\u0633\u062a.<br>NPS \u0639\u0645\u0648\u0645\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 <span class=\"has-inline-color has-black-color\"><strong>\u06cc\u06a9 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc \u0627\u0632 \u0645\u06cc\u0632\u0627\u0646 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0634\u0645\u0627 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u062a\u0627\u0646<\/strong><\/span><span class=\"has-inline-color has-vivid-green-cyan-color\"> <\/span>\u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u00ad\u0634\u0648\u062f. \u0628\u0647 \u0637\u0648\u0631 \u0645\u0627\u0647\u0627\u0646\u0647 \u06cc\u0627 \u0647\u0631 \u0633\u0647 \u0645\u0627\u0647 \u06cc\u06a9\u0628\u0627\u0631 \u0622\u0646 \u0631\u0627 \u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u06a9\u0646\u06cc\u062f. \u0648\u0642\u062a\u06cc \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06cc\u06a9 \u0646\u0645\u0631\u0647 \u06a9\u0645 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f\u060c \u062f\u0644\u06cc\u0644 \u0622\u0646 \u0631\u0627 \u0628\u067e\u0631\u0633\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">Revenue (\u062f\u0631\u0622\u0645\u062f)<\/span><\/em><\/strong> &#8211; <span class=\"has-inline-color has-black-color\"><strong>\u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f \u062d\u0627\u0635\u0644 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u06cc\u0627 \u062a\u062c\u0627\u0631\u062a \u06a9\u0644\u06cc \u0634\u0645<\/strong>\u0627<\/span>. \u062a\u0623\u062b\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0622\u062e\u0631 \u0628\u0633\u0646\u062c\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af\u062a\u0631 \u0633\u062e\u062a\u200c\u00ad\u062a\u0631 \u0648 \u062f\u0631 \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u00ad\u200c\u0647\u0627 \u0633\u0627\u062f\u0647\u200c\u00ad\u062a\u0631 \u0627\u0633\u062a.<br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>Actions<\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u0627\u0642\u062f\u0627\u0645\u0627\u062a)<\/em><\/strong> <\/span>&#8211; \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u0631\u062f. \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f \u0627\u0642\u062f\u0627\u0645\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f. \u0627\u0642\u062f\u0627\u0645 \u0634\u0645\u0627 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0630\u0627\u062a\u06cc \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644\u062a\u0627\u0646 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646\u062a\u0627\u0646 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u00ad\u062f\u0647\u062f\u060c \u0645\u0631\u062a\u0628\u0637 \u0645\u06cc\u00ad\u200c\u0634\u0648\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u00ad\u060c \u0627\u06af\u0631 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0632\u0631\u0648 \u0628\u0644\u06cc\u0637 \u0633\u06cc\u0646\u0645\u0627 \u0631\u0627 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f\u060c \u062a\u0639\u062f\u0627\u062f \u0628\u0644\u06cc\u0637\u200c\u0647\u0627\u06cc \u0631\u0632\u0631\u0648 \u0634\u062f\u0647 \u062f\u0631 \u0633\u06cc\u0646\u0645\u0627\u060c \u06cc\u06a9 \u0639\u0645\u0644 \u0627\u0637\u0644\u0627\u0642 \u062e\u0648\u0627\u0647\u062f \u0634\u062f. \u0627\u06af\u0631 \u0627\u06cc\u0646 \u0628\u0647 \u062a\u0627\u062c\u0631\u0627\u0646 \u0627\u062c\u0627\u0632\u0647 \u0686\u0627\u067e \u0628\u0631\u0686\u0633\u0628 \u0628\u0631\u0627\u06cc \u0633\u0641\u0627\u0631\u0634\u0627\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0627\u0642\u062f\u0627\u0645 \u0634\u0645\u0627 \u0628\u0631\u0686\u0633\u0628\u00ad\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0686\u0627\u067e \u0634\u062f\u0647\u200c\u00ad\u0627\u0646\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">Magic metric<\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0645\u062a\u0631\u06cc\u06a9 \u0633\u062d\u0631 \u0648 \u062c\u0627\u062f\u0648)<\/span><\/em><\/strong> &#8211; \u0645\u062a\u0631\u06cc\u06a9\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u0647\u0645\u06cc\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0647\u062f\u0627\u0641 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u062f\u0627\u0631\u062f. <strong><span class=\"has-inline-color has-black-color\">\u0645\u062a\u0631\u06cc\u06a9\u06cc \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0622\u0646\u0627\u0644\u06cc\u0632 \u062e\u0648\u062f \u0634\u0645\u0627 \u062b\u0627\u0628\u062a \u0645\u06cc\u200c\u00ad\u06a9\u0646\u062f \u0631\u0648\u06cc \u0628\u0639\u0636\u06cc \u0627\u0632 \u0645\u0647\u0645\u00ad\u062a\u0631\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0645\u0627\u0646\u0646\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f\u060c \u0641\u0631\u0648\u0634 \u06cc\u0627 NPS \u062a\u0623\u062b\u06cc\u0631 \u062f\u0627\u0631\u062f<\/span><\/strong>. \u0645\u062a\u0631\u06cc\u06a9 \u062c\u0627\u062f\u0648 \u0634\u0645\u0627 \u0627\u0646\u062d\u0635\u0627\u0631\u0627 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0627\u062e\u062a\u0635\u0627\u0635 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a. \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0634\u062e\u0635 \u0634\u0648\u062f \u0645\u062a\u0631\u06cc\u06a9 \u0645\u062e\u062a\u0635 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u062f\u0627\u0645 \u0627\u0633\u062a\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0646\u06cc\u0627\u0632 \u0628\u0627\u0634\u062f \u06a9\u0647 \u0622\u0632\u0645\u0627\u06cc\u0634\u200c\u00ad\u0647\u0627\u06cc\u06cc \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f.\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u067e\u0633 \u0627\u0632 \u067e\u062e\u0634 3 \u067e\u06cc\u0634\u00ad \u0646\u0645\u0627\u06cc\u0634 \u0627\u0632 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0645\u0648\u0633\u06cc\u0642\u06cc\u0627\u06cc\u06cc\u060c \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u06a9\u0627\u0631\u0628\u0631 \u06cc\u06a9 \u062a\u0631\u06a9 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0622\u0646 \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062f\u0648\u0633\u062a \u062a\u0648\u0635\u06cc\u0647 \u06a9\u0646\u062f. \u0646\u0627\u0634\u0631 \u0645\u062d\u062a\u0648\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0631 \u0637\u0648\u0644 \u062f\u0648 \u0645\u0627\u0647\u060c \u067e\u0633 \u0627\u0632 \u0645\u0634\u0627\u0647\u062f\u0647 10 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0627\u0647\u0627\u0646\u0647\u060c \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u0627 \u06a9\u0627\u0631\u0628\u0631\u06cc \u06cc\u06a9 \u0646\u0633\u062e\u0647 \u0631\u0627 \u062e\u0648\u0627\u0647\u062f \u062e\u0631\u06cc\u062f. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0632\u0628\u0627\u0646 \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u062f \u06a9\u0647 \u067e\u0633 \u0627\u0632 3 \u06a9\u0644\u0627\u0633 \u062d\u0636\u0648\u0631\u06cc \u0628\u0627 \u06cc\u06a9 \u0645\u0639\u0644\u0645\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627 \u062f\u0627\u0646\u0634 \u0622\u0645\u0648\u0632 \u0628\u0647 \u0645\u062f\u062a 6 \u0645\u0627\u0647 \u0634\u0631\u06a9\u062a \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f\u060c \u0627\u0645\u0627 \u0628\u0639\u062f \u0627\u0632 \u0647\u06cc\u0686 \u06a9\u0644\u0627\u0633 \u062d\u0636\u0648\u0631\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0634\u062a\u0631\u0627\u06a9 \u062e\u0648\u062f \u0631\u0627 \u0644\u063a\u0648 \u06a9\u0646\u062f.<br>\u0645\u062a\u0631\u06cc\u06a9 \u062c\u0627\u062f\u0648\u06cc \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u0631\u0627 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u06cc\u062f \u0644\u062d\u0638\u0647 \u062c\u0627\u062f\u0648\u06cc\u06cc \u0631\u0627 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0646\u0646\u062f. <strong><span class=\"has-inline-color has-vivid-red-color\">\u0645\u062a\u0631\u06cc\u06a9 \u062c\u0627\u062f\u0648\u06cc \u062e\u0648\u062f \u0631\u0627 \u0647\u0631 \u0633\u0647 \u0645\u0627\u0647 \u06cc\u06a9 \u0628\u0627\u0631 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f<\/span><\/strong> \u062a\u0627 \u0628\u0641\u0647\u0645\u06cc\u062f \u0622\u06cc\u0627 \u0627\u06cc\u0646 \u0647\u0645\u0628\u0633\u062a\u06af\u06cc \u0647\u0646\u0648\u0632 \u062f\u0631\u0633\u062a \u0627\u0633\u062a \u06cc\u0627 \u062e\u06cc\u0631. \u0628\u0627 \u062a\u06a9\u0627\u0645\u0644 \u0645\u062d\u0635\u0648\u0644\u062a\u0627\u0646\u060c \u0645\u062a\u0631\u06cc\u06a9 \u062c\u0627\u062f\u0648\u06cc \u0634\u0645\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u062c\u0627\u062f\u0648\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0628\u062f\u0647\u062f.<br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><strong>Monthly recurring revenue<\/strong><\/em> (MRR)<\/strong><\/span> &#8211; <span class=\"has-inline-color has-black-color\"><strong>\u06cc\u0627 \u062f\u0631\u0622\u0645\u062f \u0645\u06a9\u0631\u0631 \u0645\u0627\u0647\u0627\u0646\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0639\u0627\u06cc\u062f\u06cc \u062d\u0627\u0635\u0644 \u062f\u0631 \u0647\u0631 \u0645\u0627\u0647<\/strong> \u0627\u0633\u062a.<\/span> \u0647\u0645\u0647 \u0645\u0634\u0627\u063a\u0644 \u0628\u0627\u06cc\u062f \u062f\u0631\u0622\u0645\u062f \u0645\u0627\u0647\u0627\u0646\u0647 \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0646\u0646\u062f. \u0628\u0631\u0627\u06cc \u0641\u0647\u0645\u06cc\u062f\u0646 \u0633\u0644\u0627\u0645\u062a \u0645\u0627\u0644\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646\u060c \u0627\u0628\u0639\u0627\u062f \u0645\u062e\u062a\u0644\u0641 \u062f\u0631\u0622\u0645\u062f \u0645\u0627\u0647\u06cc\u0627\u0646\u0647 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f (\u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646\u060c \u0628\u0633\u062a\u0647). \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u200c\u0647\u0627 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a\u060c \u062a\u0627 \u062a\u0648\u0627\u0646\u0645\u0646\u062f\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0633\u0646\u062c\u0646\u062f \u06cc\u0627 \u0645\u0633\u06cc\u0631 \u06a9\u0627\u0631\u06cc \u0645\u0648\u0631\u062f\u0646\u0638\u0631 \u062e\u0648\u062f \u0631\u0627 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u0646\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Churn<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0646\u0631\u062e \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646)<\/span><\/em><\/strong> &#8211; <strong><span class=\"has-inline-color has-black-color\">\u062f\u0631\u0635\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u062f\u06cc\u06af\u0631 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f<\/span><\/strong> (\u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u0645\u0627\u0647). \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u0627\u0647\u0627\u0646\u0647 \u062f\u0627\u0631\u0646\u062f \u0648 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc \u0633\u0644\u0627\u0645\u062a \u0645\u062d\u0635\u0648\u0644 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a.<br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><em><strong>Cost per acquisition<\/strong><\/em><\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u0647\u0632\u06cc\u0646\u0647 \u062f\u0631 \u0647\u0631 \u062c\u0630\u0628)<\/em><\/strong> <\/span>&#8211; <strong><span class=\"has-inline-color has-black-color\">\u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0686\u0642\u062f\u0631 \u0627\u0633\u062a<\/span><\/strong>. \u0647\u0631\u0686\u0647 CPA \u067e\u0627\u06cc\u06cc\u0646\u00ad\u200c\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0628\u0647\u062a\u0631 \u0627\u0633\u062a. \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0627 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc (LTV) \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u06cc\u00ad\u200c\u0634\u0648\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Virality \/ Referrals<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0648\u0627\u06cc\u0631\u0627\u0644 \u06a9\u0631\u062f\u0646\/ \u0627\u0631\u062c\u0627\u0639\u0627\u062a)<\/span><\/em><\/strong> &#8211; <strong><span class=\"has-inline-color has-black-color\">\u062f\u0631\u0635\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0628\u0647 \u062f\u0648\u0633\u062a \u062e\u0648\u062f \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f<\/span><\/strong>. \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0627\u0647\u200c\u00ad\u0647\u0627\u06cc \u0631\u0634\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u0627\u0631\u062c\u0627\u0639\u0627\u062a \u0627\u0633\u062a. \u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644\u062a\u0627\u0646 \u0631\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0648 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc\u00ad\u200c\u06af\u0630\u0627\u0631\u0646\u062f \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u062f.<br>\u200c<\/li><li><strong><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Life time value<\/strong><\/em> (LTV)<\/span><\/strong> <strong><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc)<\/span><\/strong> &#8211; \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u06cc\u06a9 \u0645\u062a\u0631\u06cc\u06a9 \u0627\u0635\u0644\u06cc \u06a9\u0647 \u0647\u0645\u0647 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u0648\u0627\u062c\u0647 \u0645\u06cc\u200c\u00ad\u0634\u0648\u0646\u062f \u0631\u0627 \u0628\u0627\u06cc\u062f \u0628\u0633\u0646\u062c\u0646\u062f \u062a\u0627 \u0628\u0641\u0647\u0645\u0646\u062f \u0686\u0647 \u0645\u0642\u062f\u0627\u0631 \u0639\u0627\u06cc\u062f\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u00ad\u0622\u06cc\u062f.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u0645\u062a\u0631\u06cc\u06a9\u200c\u00ad\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<\/h2>\n\n\n\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0647\u062f\u0627\u0641 \u0627\u0635\u0644\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u06a9\u0647 \u062f\u0631 \u062d\u0648\u0632\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u06a9\u0627\u0631 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f\u060c \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f \u062a\u0627 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0641\u0631\u0648\u0634\u0646\u062f \u0648 \u062f\u0631 \u0639\u06cc\u0646 \u062d\u0627\u0644 \u0627\u0633\u062a\u0647\u0644\u0627\u06a9 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u0646\u062f\u060c \u0627\u0631\u062c\u0627\u0639 \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u06a9\u0646\u0646\u062f \u0648 \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u0628\u06cc\u200c\u067e\u0627\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f \u06a9\u0647 \u0628\u0627\u0639\u062b \u0634\u0648\u062f \u0645\u0634\u062a\u0631\u06cc \u062f\u0648\u0628\u0627\u0631\u0647 \u0645\u062d\u0635\u0648\u0644\u0634\u0627\u0646 \u0631\u0627 \u0628\u062e\u0631\u062f. \u0628\u0647 \u0646\u0638\u0631 \u0645\u06cc\u200c\u0631\u0633\u062f \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u062e\u06cc\u0644\u06cc \u0634\u0628\u06cc\u0647 \u0628\u0647 \u0634\u0639\u0628\u062f\u0647 \u0628\u0627\u0632\u06cc \u0627\u0633\u062a. \u0647\u0645\u06cc\u0646\u0637\u0648\u0631 \u0647\u0645 \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0642\u0633\u0645\u062a \u0628\u0647 \u0686\u0646\u062f \u0645\u0639\u06cc\u0627\u0631 \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f\u060c \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u06cc\u0645. \u0647\u0645\u0647 \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9\u200c\u00ad\u0647\u0627 \u0628\u0647 \u0647\u06cc\u0686\u200c\u0648\u062c\u0647 \u062c\u0627\u0645\u0639 \u06cc\u0627 \u0644\u0627\u0632\u0645 \u0646\u06cc\u0633\u062a\u0646\u062f\u061b \u0641\u0642\u0637 \u0641\u0647\u0631\u0633\u062a\u06cc \u0627\u0632 \u0645\u062a\u062f\u0627\u0648\u0644\u00ad\u200c\u062a\u0631\u06cc\u0646 \u0648 \u0645\u0641\u06cc\u062f\u062a\u0631\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9\u200c\u00ad\u0647\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0648 \u062a\u06cc\u0645\u062a\u0627\u0646 \u0627\u0633\u062a.<\/p>\n\n\n\n<ol class=\"has-background wp-block-list\" style=\"background-color:#f4fcff\"><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Orders<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0633\u0641\u0627\u0631\u0634\u0627\u062a)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u0633\u0641\u0627\u0631\u0634\u0627\u062a \u0641\u0631\u0648\u062e\u062a\u0647 \u0634\u062f\u0647 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0639\u06cc\u0646<\/strong>. \u0627\u062f\u0627\u0631\u0647 \u06a9\u0631\u062f\u0646 \u06cc\u06a9 \u06a9\u0633\u0628\u00ad\u200c\u0648\u06a9\u0627\u0631 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u06a9\u0627\u0645\u0644\u0627\u064b \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0633\u0641\u0627\u0631\u0634\u0627\u062a \u0627\u0633\u062a.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Average order value<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0633\u0641\u0627\u0631\u0634)<\/span><\/em><\/strong> &#8211; <strong>\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u0631\u0632\u0634 \u067e\u0648\u0644\u06cc 1 \u0633\u0641\u0627\u0631\u0634<\/strong> (\u0622\u0646\u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0633\u0628\u062f \u062e\u0648\u062f \u062f\u0627\u0631\u0646\u062f) \u0628\u0647 \u0634\u0645\u0627 \u06cc\u06a9 \u062a\u0635\u0648\u06cc\u0631 \u06a9\u0644\u06cc \u0627\u0632 \u0627\u0631\u0632\u0634 \u0633\u0641\u0627\u0631\u0634\u0627\u062a \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f \u06a9\u0647 \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u200c\u00ad\u0628\u06cc\u0646\u06cc\u00ad \u0648 \u0628\u0647 \u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0633\u0647\u0627\u0645\u062f\u0627\u0631\u0627\u0646\/ \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u0627\u0646 \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0634\u0645\u0627 \u0631\u0627 \u0642\u0627\u062f\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u0634\u0645\u0627\u0631\u0647 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u060c \u062f\u0631\u0622\u0645\u062f \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0648 \u0628\u0631\u0627\u06cc \u0622\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u00ad\u200c\u0631\u06cc\u0632\u06cc \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Shopping cart abandonment<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062a\u0631\u06a9 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0631\u0627 \u067e\u0631 \u0627\u0632 \u0627\u0642\u0644\u0627\u0645 \u0645\u0648\u0631\u062f\u0646\u0638\u0631\u0634\u0627\u0646 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0627\u0645\u0627 \u0627\u0632 \u062e\u0631\u06cc\u062f \u06a9\u0631\u062f\u0646 \u0645\u0646\u0635\u0631\u0641 \u0634\u062f\u0647\u200c\u00ad\u0627\u0646\u062f<\/strong>. \u0627\u06cc\u0646 \u0639\u0628\u0627\u0631\u062a \u06a9\u0627\u0645\u0644\u0627\u064b \u062e\u0648\u062f \u0631\u0627 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f. \u0627\u06af\u0631 \u0645\u0631\u062f\u0645 \u0633\u0628\u062f \u062e\u0648\u062f \u0631\u0627 \u06a9\u0646\u0627\u0631 \u0628\u06af\u0630\u0627\u0631\u0646\u062f\u060c \u0634\u0645\u0627 \u062f\u0631\u0622\u0645\u062f\u062a\u0627\u0646 \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0645\u06cc\u200c\u00ad\u062f\u0647\u06cc\u062f. \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f:<br>\u0627\u0644\u0641) \u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u062f\u0644\u06cc\u0644 \u0622\u0646 \u0631\u0627 \u0628\u0641\u0647\u0645\u06cc\u062f<br>\u0628) \u0627\u0632 \u0686\u0646\u062f \u0627\u06cc\u062f\u0647\u00ad \u0639\u0645\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Checkout abandonment rate<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0646\u0631\u062e \u062a\u0631\u06a9 \u0635\u0646\u062f\u0648\u0642 \u067e\u0631\u062f\u0627\u062e\u062a)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f\u0634\u0627\u0646 \u0631\u0627 \u067e\u0631 \u06a9\u0631\u062f\u0647\u200c\u00ad\u0627\u0646\u062f\u060c \u0628\u0647 \u0635\u0646\u062f\u0648\u0642 \u067e\u0631\u062f\u0627\u062e\u062a \u0631\u0633\u06cc\u062f\u0647\u200c\u00ad\u0627\u0646\u062f \u0627\u0645\u0627 \u062e\u0631\u06cc\u062f \u0631\u0627 \u06a9\u0627\u0645\u0644 \u0646\u06a9\u0631\u062f\u0647\u00ad\u200c\u0627\u0646\u062f<\/strong>. \u0622\u06cc\u0627 \u0631\u0648\u0646\u062f \u067e\u0631\u062f\u0627\u062e\u062a \u0634\u0645\u0627 \u06af\u06cc\u062c\u00ad\u200c\u06a9\u0646\u0646\u062f\u0647 \u0627\u0633\u062a\u061f \u0627\u06af\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0642\u0628\u0644 \u0627\u0632 \u0686\u06a9 \u06a9\u0631\u062f\u0646 \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u0633\u0628\u062f \u062e\u0648\u062f \u062f\u0631 \u0635\u0646\u062f\u0648\u0642 \u067e\u0631\u062f\u0627\u062e\u062a\u060c \u0622\u0646\u0647\u0627 \u0631\u0627 \u0631\u0647\u0627 \u06a9\u0646\u0646\u062f\u060c \u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0645\u06cc\u00ad\u200c\u0627\u0641\u062a\u062f\u061f \u0628\u0631\u0631\u0633\u06cc \u0627\u06cc\u0646 \u0645\u0633\u0627\u0644\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f \u062a\u0627 \u0622\u0632\u0645\u0627\u06cc\u0634\u00ad\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u062d\u0644 \u0627\u06cc\u0646 \u0645\u0633\u0626\u0644\u0647 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Product searches<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 \u0645\u062d\u0635\u0648\u0644 \u0645\u0648\u0631\u062f\u0646\u0638\u0631 \u0631\u0627 \u062c\u0633\u062a\u062c\u0648 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a<\/strong>. \u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0628\u0644\u06cc\u0637 \u0642\u0637\u0627\u0631 \u0645\u06cc\u00ad\u200c\u0641\u0631\u0648\u0634\u06cc\u062f\u060c \u06cc\u06a9 \u062c\u0633\u062a\u062c\u0648 \u0628\u062e\u0634 \u0645\u0647\u0645\u06cc \u0627\u0632 \u0642\u06cc\u0641 (\u0641\u0631\u0622\u06cc\u0646\u062f) \u0627\u0633\u062a. \u06a9\u0634\u0641 \u06a9\u0646\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0647\u0633\u062a\u0646\u062f.<br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><em><strong>Average shipping costs<\/strong><\/em><\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647\u200c\u00ad\u0647\u0627\u06cc \u062d\u0645\u0644 \u0648 \u0646\u0642\u0644)<\/em><\/strong> <\/span>\u2013 <strong>\u0645\u0634\u062a\u0631\u06cc\u200c\u00ad\u0647\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062a\u0648\u0633\u0637 \u0686\u0642\u062f\u0631 \u0647\u0632\u06cc\u0646\u0647 \u062d\u0645\u0644 \u0648 \u0646\u0642\u0644 \u0645\u06cc\u200c\u00ad\u067e\u0631\u062f\u0627\u0632\u0646\u062f\u061f<\/strong> \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f \u062a\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0627\u0631\u0633\u0627\u0644 \u0631\u0627 \u062f\u0631 \u0645\u062f\u0644\u00ad\u200c\u0647\u0627\u06cc \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0644\u062d\u0627\u0638 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0686\u0647 \u0646\u0642\u0637\u0647\u200c\u00ad\u0627\u06cc \u0627\u0631\u0633\u0627\u0644 \u0628\u0633\u06cc\u0627\u0631 \u06af\u0631\u0627\u0646 \u0645\u06cc\u200c\u00ad\u0634\u0648\u062f\u060c \u0622\u0646\u0642\u062f\u0631 \u06a9\u0647 \u0645\u0627\u0646\u0639 \u0627\u0632 \u0641\u0631\u0648\u0634 \u0634\u0648\u062f\u061f \u0622\u06cc\u0627 \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646 \u0627\u0632 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u0631\u0633\u0627\u0644 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0627\u0647\u0631\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u060c \u06cc\u0639\u0646\u06cc \u0627\u0631\u0627\u0626\u0647 \u06cc\u06a9 \u062a\u062d\u0648\u06cc\u0644 \u0631\u0627\u06cc\u06af\u0627\u0646 \u062f\u0631 \u06cc\u06a9 \u0622\u0633\u062a\u0627\u0646\u0647 \u062e\u0627\u0635\u061f<br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><em><strong>Repeat customers<\/strong><\/em><\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u0645\u0634\u062a\u0631\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc)<\/em><\/strong> <\/span>&#8211; <strong>\u062f\u0631\u0635\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u062a\u06a9\u0631\u0627\u0631\u06cc \u0647\u0633\u062a\u0646\u062f <\/strong>\u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u06cc \u06a9\u0647 \u0642\u0628\u0644\u0627 \u062d\u062f\u0627\u0642\u0644 1 \u0628\u0627\u0631 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0633\u0641\u0627\u0631\u0634 \u062f\u0627\u062f\u0647 \u0628\u0627\u0634\u0646\u062f. \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u06a9 \u062e\u0631\u06cc\u062f\u060c \u062e\u0628\u0631 \u062e\u0648\u0628\u06cc \u0628\u0631\u0627\u06cc \u0645\u062a\u0631\u06cc\u06a9 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u06cc\u0627 \u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0634\u0645\u0627 \u0646\u06cc\u0633\u062a\u0646\u062f. \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u00ad\u062f\u0647\u062f \u0633\u0644\u0627\u0645\u062a LTV \u0648 CPA \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u062f.<br><\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Revenue<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0622\u0645\u062f)<\/span><\/em><\/strong> &#8211; \u062f\u0631\u0622\u0645\u062f \u06a9\u0644\u06cc \u0628\u0631\u0627\u06cc \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0639\u06cc\u0646. \u0628\u062f\u0648\u0646 \u062f\u0631\u0622\u0645\u062f\u060c \u0634\u0645\u0627 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0646\u062f\u0627\u0631\u06cc\u062f.<br><\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Visits<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627)<\/span><\/em><\/strong> &#8211; \u06cc\u06a9 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0645\u0646\u062d\u0635\u0631\u0628\u0641\u0631\u062f \u0627\u0632 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627. \u0645\u062a\u0631\u06cc\u06a9 \u0645\u0628\u0646\u0627\u06cc \u062e\u0648\u062f \u062a\u0648\u0636\u06cc\u062d\u06cc.<br><\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Visit to sale conversion %<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0635\u062f \u062a\u0628\u062f\u06cc\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f \u0628\u0647 \u0641\u0631\u0648\u0634)<\/span><\/em><\/strong>&#8211; <strong>\u062f\u0631\u0635\u062f \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u062e\u0631\u06cc\u062f \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f<\/strong>. \u062a\u0628\u062f\u06cc\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f \u0628\u0647 \u0641\u0631\u0648\u0634\u060c \u06cc\u06a9 \u0645\u0639\u06cc\u0627\u0631 \u0633\u0627\u0644\u0645 \u0628\u0631\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0644\u06cc \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0628\u0627 \u0622\u0646 \u0628\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0631\u0648\u06cc \u06cc\u06a9 \u0633\u0627\u06cc\u062a \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0628\u0632\u0631\u06af \u06a9\u0627\u0631 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u06cc\u062f\u060c \u0627\u06cc\u0646 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0628\u0647 \u062f\u0633\u062a\u0647\u00ad\u200c\u0628\u0646\u062f\u06cc\u00ad\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f\u0646\u0638\u0631 \u062a\u0642\u0633\u06cc\u0645 \u062e\u0648\u0627\u0647\u062f \u0634\u062f\u060c \u062f\u0631 \u063a\u06cc\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0627\u06af\u0631 \u0647\u0632\u0627\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u200c\u0641\u0631\u0648\u0634\u06cc\u062f\u060c \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0633\u0631\u0627\u0633\u0631\u06cc \u0645\u0646\u0627\u0633\u0628 \u0646\u06cc\u0633\u062a.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Shipping time<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0632\u0645\u0627\u0646 \u062d\u0645\u0644 \u0648 \u0646\u0642\u0644)<\/span><\/em><\/strong> &#8211; <strong>\u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u062a\u062d\u0648\u06cc\u0644 \u06cc\u06a9 \u06a9\u0627\u0644\u0627 \u0627\u0632 \u062a\u0627\u0631\u06cc\u062e \u0633\u0641\u0627\u0631\u0634 \u062a\u0627 \u062a\u0627\u0631\u06cc\u062e \u062a\u062d\u0648\u06cc\u0644<\/strong> (\u0628\u0647 \u0627\u0633\u062a\u062b\u0646\u0627\u06cc \u062a\u0639\u0637\u06cc\u0644\u0627\u062a \u0628\u0627\u0646\u06a9\u06cc\/ \u0622\u062e\u0631 \u0647\u0641\u062a\u0647). \u062d\u0645\u0644\u00ad\u200c\u0648\u0646\u0642\u0644 \u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u062a\u00ad\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0647\u0645\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u062f. \u062d\u0645\u0644 \u0648 \u0646\u0642\u0644 \u06a9\u0627\u0631\u0622\u0645\u062f \u0645\u0648\u062c\u0628 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u00ad\u200c\u0634\u0648\u062f.<br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><em><strong>Cost per acquisition<\/strong><\/em><\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 (CPA))<\/em><\/strong> <\/span>&#8211; <strong>\u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0686\u0642\u062f\u0631 \u0627\u0633\u062a. <\/strong>\u0627\u06af\u0631 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0633\u0641\u0627\u0631\u0634 \u0634\u0645\u0627 50 \u062f\u0644\u0627\u0631 \u0627\u0633\u062a \u0627\u0645\u0627 80 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u06cc\u062f\u060c \u0627\u0648\u0636\u0627\u0639 \u062e\u0648\u0628 \u0628\u0647 \u0646\u0638\u0631 \u0646\u0645\u06cc\u00ad\u200c\u0631\u0633\u062f. \u0627\u0645\u0627 LTV \u0631\u0627 \u0628\u0647 \u062e\u0627\u0637\u0631 \u0628\u0633\u067e\u0627\u0631\u06cc\u062f\u061b \u0627\u06af\u0631 LTV \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 CPA \u0628\u0627\u0634\u062f\u060c \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0627\u0639\u062b \u0628\u0647\u062a\u0631 \u0634\u062f\u0646 \u0627\u0648\u0636\u0627\u0639 \u0645\u06cc\u00ad\u200c\u0634\u0648\u062f. \u062f\u0631 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0633\u062e\u062a \u0627\u0633\u062a\u060c \u0632\u06cc\u0631\u0627 \u0634\u0645\u0627 \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u0641\u06cc\u0632\u06cc\u06a9\u06cc &#8211; \u0686\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06cc\u06a9 \u0645\u062f\u0644 \u0639\u0645\u0648\u062f\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u0686\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0639\u0645\u062f\u0647 \u0641\u0631\u0648\u0634\u06cc \u2013 \u0645\u06cc\u200c\u0641\u0631\u0648\u0634\u06cc\u062f \u0648 \u0647\u0631\u06a9\u062f\u0627\u0645 \u062d\u0627\u0634\u06cc\u0647\u00ad\u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u062e\u0648\u062f \u0631\u0627 \u062f\u0627\u0631\u0646\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Customer life time value<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc)<\/span><\/em><\/strong> &#8211; \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc. LTV \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 CPA \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u06cc\u06a9 \u0622\u0632\u0645\u0648\u0646 \u0648\u0627\u0642\u0639\u06cc &#8220;\u0633\u0648\u062f\u0622\u0648\u0631\u06cc&#8221; \u0628\u0631\u0627\u06cc \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f.<br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><strong>Mailing list effectiveness<\/strong><\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0641\u0647\u0631\u0633\u062a \u0627\u06cc\u0645\u06cc\u0644)<\/em><\/strong> <\/span>&#8211; <strong>\u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0641\u0647\u0631\u0633\u062a \u067e\u0633\u062a\u06cc \u0634\u0645\u0627 \u06a9\u0647 \u062a\u0648\u0633\u0637 \u062e\u0648\u062f \u0634\u0645\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u00ad\u0634\u0648\u062f.<\/strong> \u0627\u06cc\u0646 \u0645\u0633\u0627\u0644\u0647 \u0631\u0627 \u06a9\u0647 \u0641\u0647\u0631\u0633\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc \u0634\u0645\u0627 \u062f\u0631 \u062a\u0642\u0648\u06cc\u062a \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u062f\u06cc\u062f \u0645\u062c\u062f\u062f \u0627\u0632 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0686\u0642\u062f\u0631 \u0645\u0648\u062b\u0631 \u0627\u0633\u062a\u060c \u0628\u0633\u0646\u062c\u06cc\u062f. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0646\u0631\u062e \u0628\u0627\u0632\u060c \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0648 \u062a\u0628\u062f\u06cc\u0644 \u0641\u0631\u0648\u0634 \u0631\u0648\u0646\u062f \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0641\u0647\u0631\u0633\u062a \u067e\u0633\u062a\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0634\u06a9\u0644 \u062f\u0647\u0646\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Virality<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0648\u0627\u06cc\u0631\u0627\u0644 \u0634\u062f\u0646)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u0627\u0631\u062c\u0627\u0639\u200c\u00ad\u0647\u0627<\/strong>. \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u0631\u062c\u0627\u0639\u200c\u0647\u0627 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u0631\u0634\u062f \u0645\u062d\u0635\u0648\u0644\u062a\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u0645\u062d\u0635\u0648\u0644\u0627\u062a API<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/external-api-1-1024x546.jpg\" alt=\"\" class=\"wp-image-1376\" srcset=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/external-api-1-1024x546.jpg 1024w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/external-api-1-300x160.jpg 300w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/external-api-1-768x410.jpg 768w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/external-api-1-1536x820.jpg 1536w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/external-api-1.jpg 1563w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u0645\u0627 \u0627\u063a\u0644\u0628 \u0641\u0631\u0627\u0645\u0648\u0634 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0647\u0645\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u0633\u0627\u0633\u0627\u064b \u0627\u0632 \u0637\u0631\u06cc\u0642 API \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f. \u0634\u0631\u06a9\u062a\u200c\u00ad\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Twilio \u060cStripe \u060cShipwire \u0648&nbsp;Shopify \u0647\u0645\u06af\u06cc \u0645\u062d\u0628\u0648\u0628\u00ad\u200c\u062a\u0631\u06cc\u0646 \u0627\u0631\u0632\u0634 \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u00adAPI\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc \u062e\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u062d\u062f\u0627\u0642\u0644 \u0628\u0631\u0627\u06cc \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0648\u0641\u0642\u06cc\u062a\u00ad\u200c\u0647\u0627\u06cc\u0634\u0627\u0646 \u0645\u062f\u06cc\u0648\u0646 \u0622\u0646\u0647\u0627 \u0647\u0633\u062a\u0646\u062f.<br>\u0627\u0645\u0627 \u0686\u06af\u0648\u0646\u0647 \u0645\u062d\u0635\u0648\u0644 API \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062f\u06cc\u0631 \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u200c\u00ad\u0633\u0646\u062c\u06cc\u062f\u061f \u0645\u062a\u0631\u06cc\u06a9\u200c\u00ad\u0647\u0627\u06cc API \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u0634\u062a\u0631\u0627\u06a9\u06cc \u06cc\u0627 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc\u060c \u0628\u0647 \u0630\u0647\u0646 \u062e\u0637\u0648\u0631 \u0646\u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f\u061b \u0645\u0627 \u0639\u0627\u062f\u062a \u06a9\u0631\u062f\u0647\u200c\u00ad\u0627\u06cc\u0645 \u06a9\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u00adCPA\u0647\u0627 \u0648 LTV \u0628\u0634\u0646\u0648\u06cc\u0645\u060c \u0627\u0645\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a API \u06cc\u06a9 \u0645\u0642\u0648\u0644\u0647 \u062e\u0627\u0635 \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u062a\u0631\u06cc\u06a9\u200c\u00ad\u0647\u0627 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u00ad\u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n<ol class=\"has-background wp-block-list\" style=\"background-color:#f4fcff\"><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>API calls<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062a\u0645\u0627\u0633\u200c\u00ad\u0647\u0627\u06cc API) (\u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u00ad\u0647\u0627\/ \u067e\u0627\u0633\u062e\u200c\u00ad\u0647\u0627)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u062a\u0645\u0627\u0633\u200c\u00ad\u0647\u0627\u06cc API \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0639\u06cc\u0646.<\/strong> \u062b\u0627\u0628\u062a \u06a9\u0646\u06cc\u062f \u06a9\u0647 API \u0634\u0645\u0627 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u062f. \u0634\u0645\u0627 \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u0631\u0627 \u06cc\u06a9 \u0645\u062a\u0631\u06cc\u06a9 \u0646\u0645\u0627\u06cc\u0634\u06cc \u0628\u0646\u0627\u0645\u06cc\u062f\u060c \u0627\u0645\u0627 \u0647\u0631 \u0686\u0642\u062f\u0631 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u0628\u0647 \u062a\u06cc\u0645 \u0648 \u0633\u0647\u0627\u0645\u062f\u0627\u0631\u0627\u0646 \u062e\u0648\u062f (\u0648 \u0628\u0647 \u0637\u0648\u0631 \u0628\u0627\u0644\u0642\u0648\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647\u00ad\u200c\u06af\u0630\u0627\u0631\u0627\u0646 \u062e\u0648\u062f) \u062b\u0627\u0628\u062a \u0645\u06cc\u00ad\u200c\u06a9\u0646\u06cc\u062f \u06a9\u0647:<br>\u0627\u0644\u0641) \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0627\u0642\u0639\u06cc \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f<br>\u0628) API \u0634\u0645\u0627 \u0628\u0647 \u0634\u06a9\u0644 \u0645\u0648\u062b\u0631\u06cc \u0645\u0642\u06cc\u0627\u0633\u00ad\u200c\u0628\u0646\u062f\u06cc \u0645\u06cc\u00ad\u200c\u0634\u0648\u062f (\u0627\u06af\u0631 \u0627\u0639\u062f\u0627\u062f \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0627\u0641\u06cc \u0628\u0632\u0631\u06af \u0628\u0627\u0634\u0646\u062f)<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Failure rate<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0646\u0631\u062e \u0634\u06a9\u0633\u062a)<\/span><\/em><\/strong> &#8211;<strong> \u062a\u0639\u062f\u0627\u062f \u062a\u0645\u0627\u0633\u200c\u00ad\u0647\u0627\u06cc \u0646\u0627\u0645\u0648\u0641\u0642 API<\/strong>. \u0628\u0647 \u0633\u0647\u0627\u0645\u00ad\u062f\u0627\u0631\u0627\u0646 \u062b\u0627\u0628\u062a \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0628\u0627\u0632\u06cc \u062f\u0633\u062a \u0628\u0627\u0644\u0627 \u0631\u0627 \u062f\u0627\u0631\u06cc\u062f. \u0627\u06af\u0631 \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u0646 \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u062f. \u0627\u06af\u0631 \u0622\u0646 \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u062f\u060c \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u0646 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0647\u06cc\u062f. \u0627\u0645\u0627 \u0627\u06af\u0631 \u0622\u0646 \u0631\u0627 \u06a9\u0646\u062a\u0631\u0644 \u0648 \u0628\u0631\u0631\u0633\u06cc \u0646\u06a9\u0646\u06cc\u062f \u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0645\u06cc\u200c\u00ad\u0627\u0641\u062a\u062f\u061f \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0645\u062a\u0648\u062c\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u06cc\u062f \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a API \u0634\u0645\u0627 \u0686\u0642\u062f\u0631 \u062e\u0648\u0628 \u0639\u0645\u0644 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u0646\u062f. <strong><span class=\"has-inline-color has-vivid-red-color\">\u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc API \u0646\u0627\u0645\u0648\u0641\u0642 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u062f\u0631\u0622\u0645\u062f \u06cc\u0627 \u0627\u0641\u062a \u0633\u0637\u062d \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0628\u0647 \u0632\u06cc\u0631 \u0646\u0631\u062e \u062a\u0648\u0627\u0641\u0642 \u0634\u062f\u0647 \u0628\u0627\u0634\u062f<\/span><\/strong>\u060c \u06a9\u0647 \u0628\u0647 \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u062f\u0631\u0622\u0645\u062f\/ \u0645\u0634\u062a\u0631\u06cc \u0645\u0646\u062c\u0631 \u0645\u06cc\u00ad\u200c\u0634\u0648\u062f.<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Actions per month<\/strong><\/em>\u00a0(\u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u0627\u0647\u0627\u0646\u0647)<\/span><\/em><\/strong> &#8211;<strong> API \u0634\u0645\u0627 \u0645\u0646\u062c\u0631 \u0628\u0647 \u06cc\u06a9 \u0639\u0645\u0644 \u0645\u0627\u0646\u0646\u062f \u0627\u0631\u0633\u0627\u0644 \u067e\u06cc\u0627\u0645 \u0645\u062a\u0646\u06cc\u060c \u0631\u0632\u0631\u0648 \u0627\u062a\u0627\u0642 \u0647\u062a\u0644\u060c \u067e\u062e\u0634 \u0645\u0648\u0633\u06cc\u0642\u06cc \u0645\u06cc\u00ad\u200c\u0634\u0648\u062f<\/strong>. \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u0627\u06cc\u0646 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627. \u0633\u0646\u062c\u0634 \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc API \u0645\u0641\u06cc\u062f \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0635\u0631\u06cc\u062d \u0628\u0647\u062a\u0631 \u0627\u0633\u062a. API\u0647\u0627 \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u0639\u0646\u06cc\u00ad\u200c\u062f\u0627\u0631\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f \u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u062f\u0631\u0622\u0645\u062f \u06cc\u0627 \u062a\u0639\u0627\u0645\u0644 \u0634\u0648\u062f. \u0628\u0627 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0646 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 API\u060c \u0627\u0631\u0632\u0634 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0633\u0647\u0627\u0645\u062f\u0627\u0631\u0627\u0646\u062a\u0627\u0646 \u0646\u0634\u0627\u0646 \u062f\u0647\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Revenue<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0622\u0645\u062f)<\/span><\/em><\/strong> \u2013 <strong>\u062f\u0631\u0622\u0645\u062f\u060c \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0645\u062d\u0635\u0648\u0644 API \u0634\u0645\u0627<\/strong>. \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0631\u0627 \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646 \u0628\u0647 \u062f\u0631\u0622\u0645\u062f \u0631\u0628\u0637 \u062f\u0627\u062f. \u0631\u0642\u0645\u06cc \u0645\u0639\u0627\u062f\u0644 \u06cc\u06a9 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u00ad\u0627\u06cc \u0627\u0632 \u062a\u0645\u0627\u0633\u200c\u00ad\u0647\u0627\/ \u0627\u0642\u062f\u0627\u0645\u0627\u062a API \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u0648 \u0646\u0627\u06af\u0647\u0627\u0646 \u06a9\u0633\u0628\u200c\u00ad\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u062c\u0627\u0646 \u062f\u0648\u0628\u0627\u0631\u0647\u200c\u00ad\u0627\u06cc \u062e\u0648\u0627\u0647\u062f \u06af\u0631\u0641\u062a.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Support tickets<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0628\u0644\u06cc\u0637 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc)<\/span><\/em><\/strong> &#8211;<strong> \u062a\u0639\u062f\u0627\u062f \u0628\u0644\u06cc\u0637 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc\u060c \u06a9\u0647 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0645\u0634\u06a9\u0644\u0627\u062a API \u062c\u0645\u0639 \u0634\u062f\u0647 \u0627\u0633\u062a<\/strong>. \u0628\u0631\u0627\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u0644\u06cc\u0637\u00ad\u200c\u0647\u0627\u06cc \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0642\u0627\u0628\u0644 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0627\u0634\u0646\u062f\u060c \u0627\u0632 \u062a\u06cc\u0645\u200c\u00ad\u0647\u0627\u06cc \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u062e\u0648\u062f \u06cc\u06a9 \u0628\u0631\u0631\u0633\u06cc \u0645\u0646\u0637\u0642\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u062a\u0639\u062f\u0627\u062f \u0622\u0646\u0647\u0627 \u0632\u06cc\u0627\u062f \u0627\u0633\u062a\u060c \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0641\u0647\u0645\u06cc\u062f \u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0627\u0641\u062a\u0627\u062f\u0647 \u0648 \u062f\u0644\u06cc\u0644 \u0622\u0646 \u0686\u06cc\u0633\u062a.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Uptime<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0632\u0645\u0627\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a)<\/span><\/em><\/strong> &#8211; <strong>\u0632\u0645\u0627\u0646 \u06a9\u0644\u06cc \u06cc\u06a9 API \u0648\u06cc\u0698\u0647<\/strong>. \u0646\u0634\u0627\u0646 \u0645\u06cc\u00ad\u200e\u200c\u062f\u0647\u062f \u06a9\u0647 API \u0634\u0645\u0627 \u062f\u0631 \u06cc\u06a9 \u0631\u0648\u0627\u0644 \u062f\u0631\u0633\u062a \u06a9\u0627\u0631 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Downtime<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0632\u0645\u0627\u0646 \u062a\u0648\u0642\u0641)<\/span><\/em><\/strong> &#8211; <strong>\u06a9\u0644 \u0632\u0645\u0627\u0646 \u062a\u0648\u0642\u0641 \u0628\u0631\u0627\u06cc \u06cc\u06a9 API \u0648\u06cc\u0698\u0647<\/strong> &#8211; \u0645\u0634\u06a9\u0644\u0627\u062a \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u06af\u0644\u0648\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 API \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0633\u0646\u062c\u0634 \u0632\u0645\u0627\u0646 \u062a\u0648\u0642\u0641 \u062f\u0631 \u062f\u0648\u0631\u0647\u200c\u00ad\u0647\u0627\u06cc \u062e\u0627\u0635 \u062a\u0634\u062e\u06cc\u0635 \u062f\u0647\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Client retention<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc)<\/span><\/em><\/strong> &#8211; <strong>\u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0645\u0627\u0647 \u0628\u0647 \u0645\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 API \u062e\u0627\u0631\u062c\u06cc<\/strong>. \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0634\u0627\u062e\u0635\u06cc \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0641\u06cc\u062f \u0628\u0648\u062f\u0646 API \u0634\u0645\u0627 \u0686\u0647 \u0645\u0642\u062f\u0627\u0631 \u0628\u0631 \u062a\u062c\u0627\u0631\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u062a\u0627\u0646 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Customers<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0645\u0634\u062a\u0631\u06cc\u0627\u0646)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0627\u0631\u062c\u06cc \u06a9\u0647 \u0627\u0632 &#8220;\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 API&#8221; \u062e\u0627\u0635\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f<\/strong> = \u062f\u0631\u0622\u0645\u062f = \u0631\u0634\u062f = \u0645\u0648\u0641\u0642\u06cc\u062a = \u0686\u0647\u0631\u0647\u200c\u00ad\u0647\u0627\u06cc \u0631\u0627\u0636\u06cc. \u06cc\u06a9 API \u062e\u0627\u0631\u062c\u06cc \u0628\u0627 \u0635\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u0633\u0627\u0644\u0647 \u0646\u0627\u0631\u0627\u062d\u062a\u00ad\u200c\u06a9\u0646\u0646\u062f\u0647\u200c\u00ad\u0627\u06cc \u0627\u0633\u062a.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u0633\u0627\u06cc\u062a\u00ad\u200c\u0647\u0627\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc<\/h2>\n\n\n\n<p>\u062a\u0639\u0631\u06cc\u0641 \u0633\u0627\u06cc\u062a \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0645\u062d\u0635\u0648\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0631\u0632\u0634 \u0627\u0635\u0644\u06cc \u0622\u0646 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u00ad\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u0639\u062b \u0645\u06cc\u00ad\u0634\u0648\u062f \u0627\u0641\u0631\u0627\u062f \u0628\u0647 \u0633\u0627\u06cc\u062a \u0645\u0631\u0627\u062c\u0639\u0647 \u06a9\u0646\u0646\u062f. \u0645\u0639\u0645\u0648\u0644\u0627 \u0645\u062d\u062a\u0648\u0627 \u0645\u062a\u0646\u06cc \u0627\u0633\u062a \u0627\u0645\u0627 \u0645\u06cc\u00ad\u062a\u0648\u0627\u0646\u062f \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u0645\u062a\u0646\u060c \u0641\u06cc\u0644\u0645 \u0648 \u0635\u062f\u0627 \u0647\u0645 \u0628\u0627\u0634\u062f. \u0627\u06cc\u0646 \u0634\u0627\u0645\u0644 \u0633\u0627\u06cc\u062a\u00ad\u0647\u0627\u06cc \u0628\u0632\u0631\u06af\u062a\u0631 \u0631\u0633\u0627\u0646\u0647\u00ad\u0627\u06cc \u0645\u0627\u0646\u0646\u062f \u0646\u06cc\u0648\u06cc\u0648\u0631\u06a9 \u062a\u0627\u06cc\u0645\u0632\u060c BuzzFeed \u06cc\u0627 \u06af\u0627\u0631\u062f\u06cc\u0646 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0648\u0628\u0644\u0627\u06af\u00ad\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9\u062a\u0631 \u0646\u06cc\u0632 \u0634\u0627\u0645\u0644 \u0622\u0646 \u0645\u06cc\u00ad\u0634\u0648\u062f.<\/p>\n\n\n\n<p>\u0645\u062f\u0644 \u062a\u062c\u0627\u0631\u06cc \u0645\u0639\u0645\u0648\u0644 \u0686\u0646\u06cc\u0646 \u0633\u0627\u06cc\u062a\u00ad\u0647\u0627\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc\u060c \u0641\u0631\u0648\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u062b\u0631\u06af\u0630\u0627\u0631\u06cc CPM (\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0632\u0627\u0631 \u0628\u0627\u0631 \u0628\u0627\u0632\u062f\u06cc\u062f) \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0628\u0647 \u0645\u0639\u0646\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u0633\u0627\u06cc\u062a\u00ad\u0647\u0627\u06cc \u0645\u062d\u062a\u0648\u0627 \u0627\u063a\u0644\u0628 \u062f\u0631 \u062a\u0644\u0627\u0634 \u0647\u0633\u062a\u0646\u062f \u062a\u0627 \u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627 \u0648 \u062f\u0631\u0622\u0645\u062f \u062d\u0627\u0635\u0644 \u0627\u0632 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06a9\u0644\u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06cc\u0627 \u0641\u0631\u0636\u06cc\u0647\u00ad\u0647\u0627\u06cc \u0627\u0631\u0632\u0634 \u062f\u0631\u0622\u0645\u062f\u0632\u0627\u06cc\u06cc \u0645\u062a\u0639\u0627\u0645\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u0647\u0632\u06cc\u0646\u0647\u00ad\u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u0634\u062a\u0631\u0627\u06a9\u00ad\u06af\u0630\u0627\u0631\u06cc\u00ad\u0647\u0627 (\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0647 \u0622\u0646 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u062f\u0633\u062a\u0647 \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u0645\u06cc\u00ad\u0634\u0648\u062f) \u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0628\u0631\u0633\u0627\u0646\u0646\u062f.<\/p>\n\n\n\n<p>\u062f\u0631 \u0633\u0627\u06cc\u062a \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062e\u0648\u062f \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0628\u0627\u06cc\u062f \u0628\u0633\u0646\u062c\u06cc\u062f\u061f \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0641\u0647\u0631\u0633\u062a\u06cc \u0627\u0632 \u0628\u0631\u062e\u06cc \u0645\u062a\u0631\u06cc\u06a9\u00ad\u0647\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f:<\/p>\n\n\n\n<ol class=\"has-background wp-block-list\" style=\"background-color:#f4fcff\"><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Advertising click through rate<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR) \u062a\u0628\u0644\u06cc\u063a\u0627\u062a)<\/span><\/em><\/strong> &#8211;<strong> \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0634\u0645\u0627 \u0642\u0631\u0627\u0631 \u0645\u06cc\u00ad\u200c\u06af\u06cc\u0631\u0646\u062f<\/strong>. \u0645\u06cc\u0632\u0627\u0646 \u06a9\u0627\u0631\u0622\u06cc\u06cc \u0642\u0627\u0644\u0628\u00ad\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0631\u0627 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062e\u0648\u062f \u0628\u0633\u0646\u062c\u06cc\u062f.<br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><em><strong>Advertising cost per thousand<\/strong><\/em><\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0628\u0627\u0632\u062f\u06cc\u062f (CPM))<\/em><\/strong> <\/span>&#8211; <strong>\u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0627\u062c\u0631\u0627 \u0645\u06cc\u00ad\u200c\u0634\u0648\u062f \u0648 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0641\u0631\u0648\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f<\/strong>. CPM = \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0647\u0632\u0627\u0631 \u0635\u0641\u062d\u0647 \u0646\u0645\u0627\u06cc\u0634 \u06a9\u0647 \u062f\u0631 \u0622\u0646 M = \u0631\u0642\u0645 \u0644\u0627\u062a\u06cc\u0646 \u0628\u0631\u0627\u06cc \u0647\u0632\u0627\u0631 \u0627\u0633\u062a. \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u0633\u0627\u06cc\u062a \u0627\u0646\u062c\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062f\u0627\u0631\u06cc\u062f\u060c \u0627\u0632 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc\/ \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0633\u0627\u06cc\u062a \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062e\u0648\u062f \u062f\u0627\u0646\u0634 \u0639\u0645\u06cc\u0642\u200c\u00ad\u062a\u0631\u06cc \u0628\u0647 \u062f\u0633\u062a \u0628\u06cc\u0627\u0648\u0631\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>New vs. returning visits<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u0628\u0627\u0632\u06af\u0634\u062a\u200c\u00ad\u0647\u0627)<\/span><\/em><\/strong> \u2013 <strong>\u062f\u0631\u0635\u062f \u062a\u0642\u0633\u06cc\u0645 \u0634\u062f\u0647 \u0628\u06cc\u0646 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062c\u062f\u06cc\u062f \u0648 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0631\u06af\u0634\u062a\u06cc. <\/strong>\u0622\u06cc\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0631\u0645\u06cc\u00ad\u200c\u06af\u0631\u062f\u0646\u062f\u061f \u0622\u06cc\u0627 \u0634\u0645\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0633\u0627\u0644\u0647 \u0627\u0647\u0645\u06cc\u062a \u0645\u06cc\u200c\u00ad\u062f\u0647\u06cc\u062f\u061f \u062a\u06a9\u0631\u0627\u0631 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0635\u0631\u0641 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0648 \u0627\u06cc\u0646 \u0645\u0633\u0627\u0644\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0622\u0646\u0647\u0627 \u0639\u0644\u0627\u0642\u0647 \u0637\u0648\u0644\u0627\u0646\u06cc \u0645\u062f\u062a \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u062a\u0627\u0646 \u0648 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0634\u0645\u0627 \u062f\u0627\u0631\u0646\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Bounce rate\u00a0<\/strong><\/em>(\u062f\u0631\u0635\u062f \u0646\u0631\u062e \u067e\u0631\u0634)<\/span><\/em><\/strong> &#8211; <strong>\u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0634\u0645\u0627 \u0641\u0631\u0648\u062f \u0645\u06cc\u200c\u00ad\u0622\u06cc\u0646\u062f\u060c \u0631\u0648\u06cc \u0647\u06cc\u0686 \u0686\u06cc\u0632 \u06a9\u0644\u06cc\u06a9 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0635\u0641\u062d\u0647 \u0631\u0627 \u062a\u0631\u06a9 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u0646\u062f<\/strong>. \u0647\u0645\u06cc\u0634\u0647 \u0645\u0641\u06cc\u062f \u0646\u06cc\u0633\u062a \u0648 \u0627\u063a\u0644\u0628 \u0628\u0627\u0639\u062b \u0633\u0648\u0621\u062a\u0641\u0627\u0647\u0645 \u0645\u06cc\u00ad\u200c\u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u0628\u0647 \u0637\u0648\u0631 \u062e\u0627\u0635 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0639\u0645\u0644\u06a9\u0631\u062f \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u062e\u0627\u0635 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a. \u0645\u0634\u0627\u0647\u062f\u0647 \u06cc\u06a9 \u0646\u0631\u062e \u06af\u0633\u062a\u0631\u062f\u0647 \u067e\u0631\u0634 \u0633\u0627\u06cc\u062a \u06a9\u0645\u06a9 \u0686\u0646\u062f\u0627\u0646\u06cc \u0628\u0647 \u0634\u0645\u0627 \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Pages viewed per user<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0635\u0641\u062d\u0627\u062a \u0645\u0634\u0627\u0647\u062f\u0647 \u0634\u062f\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0627\u0631\u0628\u0631)<\/span><\/em><\/strong>\u2013 <strong>\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0645\u0634\u0627\u0647\u062f\u0647 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 1 \u06a9\u0627\u0631\u0628\u0631.<\/strong> \u0627\u06af\u0631 \u0633\u0627\u06cc\u062a \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0627\u0632\u0627\u06cc \u0627\u0645\u067e\u0631\u0634\u0646 (\u0627\u062b\u0631\u06af\u0630\u0627\u0631\u06cc) \u0622\u06af\u0647\u06cc\u00ad\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0645\u06cc\u200c\u0641\u0631\u0648\u0634\u062f\u060c \u067e\u0633 \u0645\u06cc\u00ad\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0627\u062b\u0631\u06af\u0630\u0627\u0631\u06cc \u0628\u0627\u0644\u0627 \u0648 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0645\u0634\u0627\u0647\u062f\u0647 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631 \u0632\u06cc\u0627\u062f \u0628\u0627\u0634\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>of users who share content<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0635\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc\u200c\u00ad\u06af\u0630\u0627\u0631\u0646\u062f)<\/span><\/em><\/strong> <strong>&#8211; \u062f\u0631\u0635\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u062d\u062f\u0627\u0642\u0644 1 \u0628\u062e\u0634 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc\u00ad\u200c\u06af\u0630\u0627\u0631\u0646\u062f<\/strong>. \u0644\u0627\u0632\u0645 \u0646\u06cc\u0633\u062a \u06a9\u0644 \u0645\u062d\u062a\u0648\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0647 \u0634\u0648\u062f. \u0627\u06af\u0631 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u0634\u062f \u0634\u0645\u0627 \u0628\u0631\u0627\u0633\u0627\u0633 \u0631\u0634\u062f \u0648\u0627\u06cc\u0631\u0627\u0644\u06cc \u0628\u0646\u0627 \u0634\u062f\u0647 \u0628\u0627\u0634\u062f\u060c \u0627\u06cc\u0646 \u06cc\u06a9 \u0645\u062a\u0631\u06cc\u06a9 \u0627\u0635\u0644\u06cc \u0627\u0633\u062a\u060c \u0627\u06af\u0631 \u0627\u06cc\u0646 \u06af\u0648\u0646\u0647 \u0646\u0628\u0627\u0634\u062f\u060c \u0627\u0647\u0645\u06cc\u062a \u0686\u0646\u062f\u0627\u0646\u06cc \u0646\u062f\u0627\u0631\u062f. \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0628\u0627\u06cc\u062f \u0628\u0631 \u0631\u0648\u06cc \u0633\u0627\u062e\u062a\u0646 \u0645\u062d\u062a\u0648\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u0634\u0627\u0646 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0631\u062f\u0647 \u0648 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0645\u062c\u0628\u0648\u0631 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u0637\u0627\u0644\u0628 \u062e\u0648\u062f \u0646\u06a9\u0646\u0646\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Most viewed content<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0628\u0627\u0632\u062f\u06cc\u062f \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a)<\/span><\/em><\/strong> &#8211; <strong>\u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0639\u06cc\u0646.<\/strong> \u0628\u0631\u062e\u06cc \u0627\u0632 \u0633\u0627\u06cc\u062a\u200c\u00ad\u0647\u0627\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f \u062e\u0648\u062f \u0631\u0627 \u0641\u0642\u0637 \u0627\u0632 1 \u067e\u0633\u062a \u06a9\u0633\u0628 \u06a9\u0646\u0646\u062f. \u0628\u062e\u0634\u200c\u00ad\u0628\u0646\u062f\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0633\u0627\u06cc\u062a\u062a\u0627\u0646 \u0628\u0631 \u0627\u0633\u0627\u0633 \u067e\u0633\u062a\u200c\u00ad\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u00ad\u062f\u0647\u062f \u06a9\u0647 \u0628\u0628\u06cc\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u067e\u0633\u062a\/ \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0628\u0627\u0632\u062f\u06cc\u062f \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a. \u0634\u0645\u0627 \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u06cc\u0646\u060c \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u062a\u0635\u0645\u06cc\u0645 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0628\u062f\u0627\u0646\u06cc\u062f 80\u066a \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u0634\u0645\u0627 \u06a9\u0647 \u0628\u0647 1 \u067e\u0633\u062a \u0639\u0644\u0627\u0642\u0647 \u062f\u0627\u0631\u0646\u062f \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u0644\u06cc\u0627\u0633\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06cc\u06a9 &#8220;\u0631\u0648\u06cc\u062f\u0627\u062f \u0627\u0633\u062a\u0631\u0644\u06cc\u0627\u06cc \u0622\u062a\u06cc&#8221; \u0631\u0627 \u062f\u0631 \u0622\u0646 \u0635\u0641\u062d\u0647 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Email subscriber rate<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0635\u062f \u0646\u0631\u062e \u0645\u0634\u062a\u0631\u06a9 (\u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u0646\u062f\u0647) \u0627\u06cc\u0645\u06cc\u0644\u06cc)<\/span><\/em><\/strong><span style=\"color:#141abb\" class=\"has-inline-color\"> &#8211; <\/span><span class=\"has-inline-color has-black-color\"><strong>\u062f\u0631\u0635\u062f \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u062e\u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u06cc\u0645\u06cc\u0644\u06cc \u062b\u0628\u062a \u0646\u0627\u0645 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f<\/strong>. \u0628\u0627\u0632\u062f\u06cc\u062f \u06a9\u0644\u06cc \u0628\u0631\u0627\u06cc \u062b\u0628\u062a\u00ad\u200c\u0646\u0627\u0645 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0645\u06cc\u0644 \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646\u062f \u0646\u0634\u0627\u0646<\/span>\u200c\u062f\u0647\u0646\u062f\u0647:<br>\u0627\u0644\u0641) \u0627\u06cc\u0646\u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0686\u0642\u062f\u0631 \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a<br>\u0628) \u0686\u0642\u062f\u0631 \u062e\u0628\u0631\u0646\u0627\u0645\u0647\/ \u0627\u06cc\u0645\u06cc\u0644 \u0634\u0645\u0627 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a.<br>\u0627\u0646\u062c\u0627\u0645 \u0686\u0646\u062f \u0622\u0632\u0645\u0627\u06cc\u0634 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0648 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><em><strong>Revenue per visit<\/strong><\/em><\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u062f\u0631\u0622\u0645\u062f \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0628\u0627\u0632\u062f\u06cc\u062f)<\/em><\/strong> <\/span>&#8211; <strong>\u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f \u062d\u0627\u0635\u0644 \u0627\u0632 \u0647\u0631 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647.<\/strong> \u0628\u0647 \u067e\u06cc\u0634\u200c\u00ad\u0628\u06cc\u0646\u06cc \u062f\u0631\u0622\u0645\u062f \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u0627\u0645\u0647\u00ad\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5.&nbsp; \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0634\u062a\u0631\u0627\u06a9\/ \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 (SAAS) \u062e\u062f\u0645\u0627\u062a<\/h2>\n\n\n\n<p>\u0646\u0633\u0644 \u0641\u0639\u0644\u06cc \u0645\u0635\u0631\u0641\u00ad\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631 \u0627\u0632\u0627\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0628\u0627 \u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647\u200c\u00ad\u0627\u06cc \u0646\u0627\u0686\u06cc\u0632\u060c \u0627\u062d\u0633\u0627\u0633 \u0631\u0627\u062d\u062a\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f (Netflix \u060cSpotify \u060cNYTimes)\u060c \u0627\u0634\u062a\u0631\u0627\u06a9\u200c\u00ad\u0647\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u062f\u0644 \u062a\u062c\u0627\u0631\u06cc \u0647\u0646\u0648\u0632 \u062f\u0631 \u062d\u0627\u0644 \u0628\u0644\u0648\u063a \u0648 \u062a\u06a9\u0627\u0645\u0644 \u0647\u0633\u062a\u0646\u062f. \u0645\u062f\u062a \u06a9\u0648\u062a\u0627\u0647\u06cc \u0637\u0648\u0644 \u06a9\u0634\u06cc\u062f \u062a\u0627 \u0646\u0633\u0644 \u0646\u067e\u0633\u062a\u0631 (Napster) \u0627\u0632 \u062f\u0646\u06cc\u0627\u06cc \u0646\u0627\u0642\u0635 \u0648 \u063a\u06cc\u0631\u0642\u0627\u0646\u0648\u0646\u06cc BitTorrents \u0648 mp3 \u062c\u062f\u0627 \u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0627\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0628\u0648\u062f \u06a9\u0647:<br>1. \u0645\u0627 \u0628\u0647 \u0642\u0627\u0646\u0648\u0646 \u0634\u06a9\u0646\u06cc \u0648 \u062f\u0631\u06cc\u0627\u0641\u062a \u0647\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062f\u0631 \u0647\u0631 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0645\u06cc\u00ad\u200c\u062e\u0648\u0627\u0633\u062a\u06cc\u0645\u060c \u0645\u0639\u062a\u0627\u062f \u0634\u062f\u0647 \u0628\u0648\u062f\u06cc\u0645.<br>2. \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0627\u0645\u0644\u0627\u064b \u0645\u0646\u0627\u0633\u0628 \u0648 \u0645\u0639\u0642\u0648\u0644\u06cc \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u062e\u062f\u0645\u0627\u062a \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u00ad\u200c\u0634\u062f \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0634\u062a \u062a\u0627 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647\u00ad\u200c\u0647\u0627\u06cc \u063a\u06cc\u0631\u0642\u0627\u0646\u0648\u0646\u06cc \u0634\u0648\u062f \u06a9\u0647 \u0628\u0647 \u0622\u0646 \u0639\u0627\u062f\u062a \u06a9\u0631\u062f\u0647 \u0628\u0648\u062f\u06cc\u0645.<\/p>\n\n\n\n<p>\u0628\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u06a9\u0646\u0648\u0646 \u0628\u0627 \u0642\u06cc\u0645\u062a\u00ad\u200c\u0647\u0627\u06cc \u067e\u0627\u06cc\u06cc\u0646 \u0648 \u0639\u0627\u062f\u0644\u0627\u0646\u0647 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0647\u0633\u062a\u0646\u062f\u060c \u0628\u0627\u0632\u0627\u0631 \u0627\u0632 \u062f\u0648\u0631\u0647 &#8220;\u0686\u0631\u0627 \u0645\u0646 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0686\u06cc\u0632 \u0642\u0627\u0646\u0648\u0646\u06cc \u0648 \u0646\u0627\u0645\u0631\u063a\u0648\u0628 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0646\u0645\u061f \u0645\u0646 \u067e\u0648\u0644\u06cc \u0646\u0645\u06cc\u00ad\u067e\u0631\u062f\u0627\u0632\u0645&#8221; \u0628\u0647 &#8220;7.99 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u062a\u062d\u0648\u06cc\u0644 \u0631\u0627\u06cc\u06af\u0627\u0646\u060c \u067e\u062e\u0634 \u0648\u06cc\u062f\u0626\u0648 \u0648 \u06a9\u062a\u0627\u0628\u00ad\u200c\u0647\u0627\u06cc \u0646\u0627\u0645\u062d\u062f\u0648\u062f \u06a9\u06cc\u0646\u062f\u0644 \u0627\u0631\u0632\u0634 \u0647\u0632\u06cc\u0646\u0647\u00ad\u200c\u0634\u0627\u0646 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f\u060c \u067e\u0633 \u067e\u0648\u0644 \u0622\u0646\u0647\u0627 \u0631\u0627 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u00ad\u06a9\u0646\u0645&#8221; \u0631\u0633\u06cc\u062f\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-1024x546.jpg\" alt=\"\" class=\"wp-image-1378\" srcset=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-1024x546.jpg 1024w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-300x160.jpg 300w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-768x410.jpg 768w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-1536x820.jpg 1536w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers.jpg 1563w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u06a9\u0647 \u0631\u0648\u06cc \u0627\u0634\u062a\u0631\u0627\u06a9\/ \u0645\u062d\u0635\u0648\u0644\u0627\u062a SAAS \u06a9\u0627\u0631 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f\u060c \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u062f\u0627\u0631\u0646\u062f. \u062d\u062f\u0627\u0642\u0644 \u0627\u0632 \u0646\u0638\u0631 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u060c \u0627\u06cc\u0646 \u0634\u0627\u06cc\u062f \u06cc\u06a9\u06cc \u0627\u0632 \u067e\u0648\u06cc\u0627\u062a\u0631\u06cc\u0646 \u0648 \u062c\u0627\u0644\u0628\u00ad\u062a\u0631\u06cc\u0646 \u0646\u0648\u0639 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631 \u06a9\u0631\u062f\u0646 \u0628\u0627\u0634\u062f\u060c \u0632\u06cc\u0631\u0627 \u062f\u0631 \u0637\u0648\u0644 \u0686\u0646\u062f \u0647\u0641\u062a\u0647 \u06cc\u0627 \u0686\u0646\u062f \u0645\u0627\u0647 \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646 \u06a9\u0644 \u0686\u0631\u062e\u0647 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0627\u0632 \u0627\u0648\u0644 \u062a\u0627 \u0628\u0647 \u0622\u062e\u0631 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f. \u0627\u06cc\u0646 \u0645\u0633\u0627\u0644\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u062f\u06cc\u0631 \u0645\u062d\u0635\u0648\u0644 \u0628\u0633\u06cc\u0627\u0631 \u0631\u0636\u0627\u06cc\u062a\u00ad\u200c\u0628\u062e\u0634 \u0627\u0633\u062a. \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646 \u06a9\u0644 \u0686\u0631\u062e\u0647 \u0639\u0645\u0631 \u0631\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f\u060c \u0628\u0631\u062e\u06cc \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0631\u0627 \u0627\u0639\u0645\u0627\u0644 \u0648 \u062a\u0623\u062b\u06cc\u0631 \u0622\u0646\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0645\u062c\u0645\u0648\u0639\u0647 \u062c\u062f\u06cc\u062f\u06cc \u0627\u0632 \u06af\u0631\u0648\u0647\u200c\u00ad\u0647\u0627 \u0633\u0646\u062c\u06cc\u062f.<\/p>\n\n\n\n<p>\u06cc\u06a9 \u0686\u0631\u062e\u0647 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06a9 \u0645\u0639\u0645\u0648\u0644 \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646\u062f \u0634\u0627\u0645\u0644 \u0645\u0631\u0627\u062d\u0644 \u0632\u06cc\u0631 \u0628\u0627\u0634\u062f:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u062c\u0630\u0628 <\/strong>&#8211; \u0686\u06af\u0648\u0646\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062c\u0630\u0628 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u06cc\u062f\u061f<\/li><li><strong>\u062a\u0639\u0627\u0645\u0644 <\/strong>&#8211; \u0686\u06af\u0648\u0646\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u062f\u0631\u06af\u06cc\u0631 \u0648 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u062d\u0641\u0638 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u06cc\u062f\u061f<\/li><li><strong>\u0627\u0631\u062c\u0627\u0639 <\/strong>&#8211; \u0686\u06af\u0648\u0646\u0647 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u0627\u0645\u0644\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0648\u062c\u0648\u062f \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u0628\u0647 \u0645\u0631\u0627\u062c\u0639\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u06cc\u06af\u0631 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u06cc\u062f\u061f<\/li><li><strong>\u0646\u06af\u0647\u062f\u0627\u0631\u06cc <\/strong>&#8211; \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u062a\u0627\u06a9\u062a\u06cc\u06a9\u200c\u00ad\u0647\u0627\u06cc \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0634\u062a\u0631\u0627\u06a9 \u062e\u0648\u062f \u0631\u0627 \u0644\u063a\u0648 \u0646\u06a9\u0646\u0646\u062f\u061f<\/li><\/ol>\n\n\n\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u062a\u0631\u06cc\u06a9\u200c\u00ad\u0647\u0627\u06cc \u0645\u0641\u06cc\u062f \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0645\u062f\u06cc\u0631 \u0645\u062d\u0635\u0648\u0644 \u0627\u0634\u062a\u0631\u0627\u06a9\u06cc \u0622\u0648\u0631\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a:<\/p>\n\n\n\n<ol class=\"has-background wp-block-list\" style=\"background-color:#f4fcff\"><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Cost per acquisition<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u062c\u0630\u0628)<\/span><\/em><\/strong> &#8211; <strong>\u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06a9 \u062c\u062f\u06cc\u062f \u067e\u0631\u062f\u0627\u062e\u062a\u00ad\u200c\u06a9\u0646\u0646\u062f\u0647.<\/strong> \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0635\u0641\u0631 \u06cc\u06a9 \u0686\u06cc\u0632 \u0632\u06cc\u0628\u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0633\u0627\u0644\u0647 \u0628\u0647 \u0646\u062f\u0631\u062a \u0627\u062a\u0641\u0627\u0642 \u0645\u06cc\u200c\u00ad\u0627\u0641\u062a\u062f\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0622\u0646 \u0631\u0627 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 \u0633\u0627\u06cc\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 CPA \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0632\u06cc\u0631 LTV \u0628\u0627\u0634\u062f. \u0628\u0631\u062e\u06cc \u062d\u062f\u0648\u062f 3\/1 \u0627\u0632 LTV \u0634\u0645\u0627 \u0631\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u00ad\u062f\u0647\u0646\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Leads<\/strong><\/em>\u00a0(\u0645\u0634\u062a\u0631\u06cc\u00ad\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0642\u0648\u0647)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u200c\u00ad\u0647\u0627\u06cc \u0628\u0627\u0644\u0642\u0648\u0647\u00ad \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0634\u0645\u0627\/ \u06a9\u0633\u0628\u200c\u00ad\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u062a\u0639\u0631\u06cc\u0641 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/strong> \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647\u200c\u00ad\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f \u0631\u0627 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u0646\u06cc\u062f. \u0645\u0634\u062a\u0631\u06cc\u00ad\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0642\u0648\u0647\u00ad \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0634\u0627\u0645\u0644 \u0627\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u0628\u0627\u0634\u0646\u062f: \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u06cc\u06a9 \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc\u060c \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06a9 \u0627\u06cc\u0645\u06cc\u0644 \u0631\u0627 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u0631\u062f\u0647\u200c\u00ad\u0627\u0646\u062f\u060c \u0634\u062e\u0635\u06cc \u06a9\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631 \u06cc\u0627 \u0686\u06cc\u0632 \u062f\u06cc\u06af\u0631\u06cc \u0631\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0645\u0637\u0627\u0628\u0642 \u0628\u0627 \u06cc\u06a9 \u062a\u0639\u0631\u06cc\u0641 \u0627\u0632 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc\u00ad \u0628\u0627\u0644\u0642\u0648\u0647\u00ad \u0648 \u0628\u0631\u0631\u0633\u06cc \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0642\u0648\u0647\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Visit to lead %<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647)<\/span><\/em><\/strong> &#8211; <strong>\u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u00ad\u200c\u0634\u0648\u0646\u062f<\/strong>. \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631\u06a9\u06cc \u0627\u0632 \u0645\u06cc\u0632\u0627\u0646 \u06a9\u0627\u0631\u0622\u06cc\u06cc \u0627\u0647\u062f\u0627\u0641 \u06a9\u0627\u0646\u0627\u0644\u200c\u00ad\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u200c\u062a\u0627\u0646 \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0627\u0635 \u0645\u06cc\u200c\u00ad\u062f\u0647\u062f. \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f \u062a\u0627 \u0642\u062f\u0631\u062a \u0641\u0631\u0645\u200c\u00ad\u0647\u0627\/ \u0641\u0631\u0622\u06cc\u0646\u062f \u062b\u0628\u062a \u0646\u0627\u0645 \u062e\u0648\u062f \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Visit to subscription<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9)<\/span><\/em><\/strong> &#8211; <strong>\u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06a9 \u0645\u06cc\u00ad\u200c\u0634\u0648\u0646\u062f<\/strong>. \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631\u06a9\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0633\u0627\u0644\u0647 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646\u062a\u0627\u0646 \u0686\u0642\u062f\u0631 \u062a\u0645\u0627\u06cc\u0644 \u062f\u0627\u0631\u0646\u062f \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u062a\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u0646\u062f. \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u0646\u0647\u0627 \u0631\u0627 \u062a\u062d\u062a \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0648 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0622\u0646 \u0631\u0627 \u0628\u0647 \u062a\u06cc\u0645\u200c\u00ad\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0639\u0644\u0627\u0645 \u06a9\u0646\u06cc\u062f \u06cc\u0627 \u062f\u0631 \u0633\u0637\u062d \u062e\u0627\u0635\u06cc \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646\u060c \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Lifetime value of a subscriber<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06a9)<\/span><\/em><\/strong> &#8211; <strong>\u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f\u06cc \u06a9\u0647 1 \u0645\u0634\u062a\u0631\u06a9 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u00ad\u200c\u0648\u06a9\u0627\u0631 \u0628\u0647 \u0627\u0631\u0645\u063a\u0627\u0646 \u0645\u06cc\u200c\u00ad\u0622\u0648\u0631\u062f.<\/strong> LTV \u0628\u0647 \u0634\u0645\u0627 \u0627\u062d\u0633\u0627\u0633 \u0633\u0644\u0627\u0645\u062a\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0645\u062f\u062a \u0645\u062d\u0635\u0648\u0644\u062a\u0627\u0646 \u0648 \u0686\u06af\u0648\u0646\u06af\u06cc \u062a\u0639\u0627\u0645\u0644 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0631\u0627 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f. LTV \u0628\u0647 CPA \u0634\u0645\u0627 \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0645\u0634\u062a\u0631\u06cc\u200c\u00ad\u0647\u0627\u06cc\u062a\u0627\u0646 \u0631\u0627 \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 500 \u062f\u0644\u0627\u0631 \u062c\u0630\u0628 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u06cc\u062f \u0648 LTV \u0634\u0645\u0627 400 \u062f\u0644\u0627\u0631 \u0627\u0633\u062a\u060c \u0627\u0642\u062a\u0635\u0627\u062f \u062e\u0631\u062f \u0634\u0645\u0627 \u0645\u0634\u06a9\u0644 \u062f\u0627\u0631\u062f. \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 LTV \u0648 \u06a9\u0627\u0647\u0634 CPA \u0628\u0627\u06cc\u062f \u0647\u0645\u0632\u0645\u0627\u0646 \u06a9\u0627\u0631 \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Subscription package breakdown<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0627\u0632 \u06a9\u0627\u0631 \u0627\u0641\u062a\u0627\u062f\u0646 \u0628\u0633\u062a\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9)<\/span><\/em><\/strong> \u2013 <strong>\u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0645\u0634\u062e\u0635 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0628\u0633\u062a\u0647\u200c\u00ad\u0647\u0627 \u0645\u062d\u0628\u0648\u0628\u200c\u00ad\u062a\u0631 \u0647\u0633\u062a\u0646\u062f<\/strong>. \u0628\u0627 \u062a\u0631\u06a9\u06cc\u0628 2 \u06cc\u0627 \u0686\u0646\u062f \u0628\u0633\u062a\u0647 \u0628\u0627 \u0647\u0645\u060c \u0641\u0631\u0635\u062a\u200c\u00ad\u0647\u0627\u06cc \u0642\u06cc\u0645\u062a\u200c\u00ad\u06af\u0630\u0627\u0631\u06cc \u0641\u0631\u0648\u0634 \u0628\u0633\u062a\u0647\u200c\u00ad\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Churn rate<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0646\u0631\u062e \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646)<\/span><\/em><\/strong> &#8211; <strong>\u062f\u0631\u0635\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u062a\u0631\u06a9 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u0646\u062f\/ \u0627\u0634\u062a\u0631\u0627\u06a9\u062a\u0627\u0646 \u0631\u0627 \u0644\u063a\u0648 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u0646\u062f<\/strong>\u060c \u0645\u062b\u0644\u0627 \u062f\u0631 \u0645\u0627\u0647 1 \u0634\u0645\u0627 100 \u0645\u0634\u062a\u0631\u06a9 \u0648 \u062f\u0631 \u0645\u0627\u0647 2\u060c 95 \u0646\u0641\u0631 \u0627\u0632 \u0645\u0634\u062a\u0631\u06a9\u00ad\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0628\u0627\u0642\u06cc \u0645\u0627\u0646\u062f\u0647\u00ad\u200c\u0627\u0646\u062f. \u0646\u0631\u062e \u0631\u06cc\u0632\u0634 \u0634\u0645\u0627 5\u066a \u0627\u0633\u062a. \u0646\u0631\u062e \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0634\u0645\u0627 \u0628\u0631\u0639\u06a9\u0633 \u0646\u0631\u062e \u0631\u06cc\u0632\u0634 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0627\u0644\u062a\u060c \u0646\u0631\u062e \u0646\u06af\u0647\u062f\u0627\u0631\u06cc 95\u066a \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f.<br>\u0627\u0644\u0641) \u0633\u0644\u0627\u0645\u062a \u062f\u0631\u0627\u0632 \u0645\u062f\u062a \u0645\u062d\u0635\u0648\u0644 \u0627\u0634\u062a\u0631\u0627\u06a9\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u062f.<br>\u0628) \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u062f.<br>\u062c) \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u06a9\u0646\u06cc\u062f.<br>\u062f) \u0645\u0634\u06a9\u0644\u0627\u062a\u06cc \u0631\u0627 \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u0627\u06cc\u0646 \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u0646\u0642\u0634 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><em><strong>Actions per month<\/strong><\/em><\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u0627\u0647\u0627\u0646\u0647)<\/em><\/strong> <\/span>&#8211;<strong> \u062a\u0639\u062f\u0627\u062f \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u062f\u0631 \u0647\u0631 \u0645\u0627\u0647 (\u0627\u0642\u062f\u0627\u0645\u06cc \u06a9\u0647 \u0628\u0627 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a)<\/strong>. \u0634\u0645\u0627 \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u0633\u0627\u0633 \u06a9\u0627\u0631\u06a9\u0631\u062f \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f. \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0632 \u06a9\u0627\u0644\u0627\u06cc \u0627\u0634\u062a\u0631\u0627\u06a9\u06cc \u0634\u0645\u0627 \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0631\u0627\u0633\u0627\u0633 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u00ad\u0627\u06cc \u0627\u0632 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0627\u0633\u062a\u060c \u0627\u0631\u0632\u0634 \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f. \u0645\u062b\u0627\u0644\u200c\u00ad\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0622\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0628\u0627\u0634\u0646\u062f: \u0686\u0627\u067e \u0628\u0631\u0686\u0633\u0628\u060c \u0634\u0631\u06a9\u062a \u062f\u0631 \u06a9\u0644\u0627\u0633\u200c\u00ad\u0647\u0627\u060c \u06af\u0648\u0634 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0622\u0647\u0646\u06af\u060c \u0645\u0634\u0627\u0647\u062f\u0647 \u0641\u06cc\u0644\u0645\u060c \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u062a\u0627\u0628. \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u06a9\u0646\u062a\u0631\u0644\u06cc \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u0631 \u062a\u0639\u0627\u0645\u0644 \u062f\u0631 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0646\u0638\u0627\u0631\u062a \u06a9\u0631\u062f\u0647 \u0648 \u0645\u062c\u0645\u0648\u0639\u0647\u00ad\u200c\u0627\u06cc \u063a\u0646\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u00ad\u0647\u0627 \u062f\u0631\u0645\u0648\u0631\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062e\u0648\u062f \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>% Activations<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0635\u062f \u0641\u0639\u0627\u0644\u00ad\u0633\u0627\u0632\u06cc\u200c\u00ad\u0647\u0627)<\/span><\/em><\/strong> &#8211;<strong> \u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u062e\u0648\u062f \u0631\u0627 &#8220;\u0641\u0639\u0627\u0644&#8221; \u06a9\u0631\u062f\u0647\u200c\u00ad\u0627\u0646\u062f \u0648 \u0627\u06cc\u0646 \u0641\u0639\u0627\u0644\u00ad\u0633\u0627\u0632\u06cc \u062a\u0648\u0633\u0637 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0634\u062f\u0647 \u0627\u0633\u062a<\/strong>. \u062f\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u0634\u062a\u0631\u0627\u06a9\u06cc\u060c \u0641\u0639\u0627\u0644 \u06a9\u0631\u062f\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0639\u0646\u0627\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0627\u06af\u0631 \u0646\u0633\u062e\u0647 \u0622\u0632\u0645\u0627\u06cc\u0634\u06cc \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u06cc\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0641\u0639\u0627\u0644\u00ad\u0633\u0627\u0632\u06cc \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc &#8220;\u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u0646\u062f\u0647&#8221; \u0628\u0627\u0634\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>% Active users<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0635\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0641\u0639\u0627\u0644)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0641\u0639\u0627\u0644\u0627\u0646\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u0646\u062f \u0648 \u0627\u06cc\u0646 \u0634\u0645\u0627 \u0647\u0633\u062a\u06cc\u062f \u06a9\u0647 &#8220;\u0641\u0639\u0627\u0644&#8221; \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u06cc\u062f<\/strong>. \u062a\u0639\u0627\u0645\u0644 \u0645\u0634\u062a\u0631\u06a9\u06cc\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u062f. \u0628\u0627 \u0631\u0647\u06af\u06cc\u0631\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u063a\u06cc\u0631\u0641\u0639\u0627\u0644\u060c \u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0622\u0646\u0647\u0627 \u0633\u0627\u06cc\u062a \u0631\u0627 \u062a\u0631\u06a9 \u06a9\u0646\u0646\u062f\u060c \u0634\u0645\u0627 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0644\u063a\u0648 \u06a9\u0646\u06cc\u062f. \u0633\u0627\u0632\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u0627\u0645\u0644 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Monthly recurring revenue<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0622\u0645\u062f \u062a\u06a9\u0631\u0627\u0631\u06cc \u0645\u0627\u0647\u0627\u0646\u0647)<\/span><\/em><\/strong> &#8211; <strong>\u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f\u06cc \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0627\u0647\u0627\u0646\u0647 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u00ad\u06a9\u0646\u062f<\/strong>. \u062f\u0631\u0622\u0645\u062f \u0645\u0627\u0647\u0627\u0646\u0647 \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u0645\u0634\u0627\u063a\u0644 \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0627\u0632 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u0645\u062f\u0644 \u062a\u062c\u0627\u0631\u062a \u0627\u0634\u062a\u0631\u0627\u06a9\u06cc\/ SAAS \u0628\u0631\u0627\u0633\u0627\u0633 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f\u060c \u062f\u0631\u0622\u0645\u062f \u0645\u0627\u0647\u0627\u0646\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u0645\u0647\u0645 \u0627\u0633\u062a.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6.&nbsp; \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\u00ad\u200c\u0647\u0627\u06cc \u062a\u0644\u0641\u0646 \u0647\u0645\u0631\u0627\u0647<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-2-1024x546.jpg\" alt=\"\" class=\"wp-image-1381\" srcset=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-2-1024x546.jpg 1024w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-2-300x160.jpg 300w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-2-768x410.jpg 768w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-2-1536x820.jpg 1536w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-2.jpg 1563w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0638\u0627\u0647\u0631\u0627\u064b \u0645\u0631\u062f\u0647 \u0627\u0633\u062a. \u0627\u0641\u0631\u0627\u062f \u06a9\u0645\u062a\u0631 \u0648 \u06a9\u0645\u062a\u0631\u06cc \u0627\u0632 \u0627\u067e\u00ad\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u0646\u062f \u0648 \u0645\u0627 \u0645\u0637\u0645\u0626\u0646\u0627\u064b \u062e\u0633\u062a\u06af\u06cc \u06a9\u0627\u0631 \u0628\u0627 \u0627\u067e\u200c\u00ad\u0647\u0627 \u0631\u0627 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0631\u062f\u0647\u00ad\u200c\u0627\u06cc\u0645. \u0627\u0632 \u0645\u06cc\u062f\u0627\u0646 \u0628\u0647 \u062f\u0631 \u0628\u0631\u062f\u0646 \u06cc\u06a9 \u0627\u067e \u06a9\u0627\u0631 \u0633\u062e\u062a\u06cc \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0627\u06af\u0631 \u0642\u0635\u062f \u0627\u0646\u062c\u0627\u0645 \u0622\u0646 \u0631\u0627 \u062f\u0627\u0631\u06cc\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0628\u0647 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0646\u06cc\u0627\u0632 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u06cc\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0627\u0646\u062f\u06a9\u06cc \u0628\u0648\u062f\u062c\u0647 \u0648 \u062f\u0627\u0634\u062a\u0646 \u0633\u0637\u062d \u0628\u0627\u0644\u0627\u06cc\u06cc \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (\u0627\u06af\u0631 \u062a\u0627\u0632\u0647\u00ad\u200c\u06a9\u0627\u0631 \u0647\u0633\u062a\u06cc\u062f)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u06cc\u06a9 \u0628\u0631\u0646\u062f \u06a9\u0647 \u0627\u0632 \u0642\u0628\u0644 \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u06a9\u0648\u06cc \u067e\u0631\u062a\u0627\u0628<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0647 \u0645\u062a\u0631\u06cc\u06a9\u00ad\u200c\u0647\u0627\u06cc \u0631\u0634\u062f\u06cc \u06a9\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0627\u0632 \u0635\u062d\u0646\u0647 \u062f\u0648\u0631 \u062e\u0648\u0627\u0647\u062f \u06a9\u0631\u062f.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-3-1024x546.jpg\" alt=\"\" class=\"wp-image-1384\" srcset=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-3-1024x546.jpg 1024w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-3-300x160.jpg 300w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-3-768x410.jpg 768w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-3-1536x820.jpg 1536w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-3.jpg 1563w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9\u200c\u00ad\u0647\u0627 \u0631\u0627 \u0646\u0627\u0645 \u0645\u06cc\u200c\u00ad\u0628\u0631\u06cc\u0645 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644\u06cc \u06a9\u0647 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u0644\u0641\u0646 \u0647\u0645\u0631\u0627\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u0646\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u0647\u0645\u06cc\u062a \u0631\u0627 \u062f\u0627\u0631\u0646\u062f:<\/p>\n\n\n\n<ol class=\"has-background wp-block-list\" style=\"background-color:#f4fcff\"><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><strong>Downloads<\/strong><\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u062f\u0627\u0646\u0644\u0648\u062f\u0647\u0627)<\/em><\/strong> <\/span>&#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u067e \u0634\u0645\u0627.<\/strong><br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Activations<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0641\u0639\u0627\u0644\u00ad\u0633\u0627\u0632\u06cc\u200c\u00ad\u0647\u0627) <\/span><\/em><\/strong>&#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0628\u0631\u0646\u0627\u0645\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0641\u0639\u0627\u0644 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u0646\u062f<\/strong> \u0648 &#8220;\u0641\u0639\u0627\u0644 \u06a9\u0631\u062f\u0646&#8221; \u062a\u0648\u0633\u0637 \u0634\u0645\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u00ad\u200c\u0634\u0648\u062f. \u0641\u0639\u0627\u0644\u00ad\u0633\u0627\u0632\u06cc \u0631\u0627 \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u0634\u06a9\u0644\u200c\u00ad\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0631\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Uninstalls<\/strong><\/em><\/span><\/em><\/strong><span style=\"color:#141abb\" class=\"has-inline-color\"> <strong><em>(\u062d\u0630\u0641 \u0646\u0635\u0628\u200c\u0647\u0627)<\/em><\/strong><\/span> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0628\u0631\u0646\u0627\u0645\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0627\u0632 \u0646\u0635\u0628 \u062e\u0627\u0631\u062c \u06a9\u0631\u062f\u0647\u200c\u00ad\u0627\u0646\u062f<\/strong>. \u0628\u0631\u0627\u06cc \u0641\u0647\u0645\u06cc\u062f\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0627\u0647\u0627\u0646\u0647 \u0686\u0647 \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631 \u062f\u06cc\u06af\u0631 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f\u060c \u062d\u0630\u0641\u00ad\u200c\u0647\u0627\u06cc \u0646\u0635\u0628 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Daily active users<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0641\u0639\u0627\u0644 \u0631\u0648\u0632\u0627\u0646\u0647)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u0637\u0648\u0631 \u0631\u0648\u0632\u0627\u0646\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f.<\/strong> \u0627\u06cc\u0646 \u0631\u0627 \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0641\u0647\u0631\u0633\u062a \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0627\u0639\u062f\u0627\u062f \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Monthly active users<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0641\u0639\u0627\u0644 \u0645\u0627\u0647\u0627\u0646\u0647)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0645\u0627\u0647\u0627\u0646\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u0646\u062f<\/strong>. \u0627\u06cc\u0646 \u0631\u0627 \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0641\u0647\u0631\u0633\u062a \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0627\u0639\u062f\u0627\u062f \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Session length<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0637\u0648\u0644 \u062f\u0648\u0631\u0647)<\/span><\/em><\/strong> &#8211; <strong>\u0637\u0648\u0644 \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0632\u0645\u0627\u0646 \u0628\u06cc\u0646 \u0628\u0627\u0632 \u0648 \u0628\u0633\u062a\u0647 \u0634\u062f\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u00ad\u0634\u0648\u062f<\/strong>. \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631\u06a9\u06cc \u0627\u0632 \u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u062a\u0627\u0646 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f. \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0644\u06cc\u060c \u0647\u0631\u0686\u0647 \u0637\u0648\u0644 \u062f\u0648\u0631\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0628\u0647\u062a\u0631 \u0627\u0633\u062a. \u0628\u0627 \u0627\u06cc\u0646 \u0648\u062c\u0648\u062f\u060c \u0627\u067e\u06cc \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u067e\u06cc\u0634\u200c\u00ad\u0628\u06cc\u0646\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u06cc\u06a9 \u0645\u0639\u0627\u0645\u0644\u0647 \u0633\u0631\u06cc\u0639 \u0631\u0627 \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f\u060c \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u06a9\u0645\u062a\u0631 \u0633\u0631\u06a9\u0627\u0631 \u062f\u0627\u0634\u062a\u0646 \u0628\u0627 \u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u0645\u0627 \u06a9\u0627\u0631\u0628\u0631 \u062e\u0648\u0634\u062d\u0627\u0644\u00ad\u200c\u062a\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0628\u0627\u0632\u06af\u0634\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06cc\u0646 \u0627\u067e \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u0627\u067e \u0631\u0632\u0631\u0648 \u067e\u0631\u0648\u0627\u0632 \u0628\u0627\u0634\u062f. \u0647\u062f\u0641 \u0634\u0645\u0627 \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646\u062f \u06a9\u0627\u0647\u0634 \u0632\u0645\u0627\u0646 \u062f\u0648\u0631\u0647 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0628\u0647 \u0637\u0648\u0631 \u0647\u0645\u0632\u0645\u0627\u0646 \u0628\u0627\u0634\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Session interval<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0641\u0627\u0635\u0644\u0647 \u062c\u0644\u0633\u0647)<\/span><\/em><\/strong> \u2013 <strong>\u0641\u0627\u0635\u0644\u0647 \u0632\u0645\u0627\u0646\u06cc \u0628\u06cc\u0646 \u0622\u062e\u0631\u06cc\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u0628\u0627\u0632 \u0634\u062f\u0647 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647 \u0628\u0627\u0632 \u0634\u062f\u0647 \u0628\u0639\u062f\u06cc \u0627\u0633\u062a<\/strong>. \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631\u06a9\u06cc \u0627\u0632 \u062f\u0634\u0648\u0627\u0631 \u0628\u0648\u062f\u0646 \u0627\u067e\u062a\u0627\u0646 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Ratings<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0631\u062a\u0628\u0647\u00ad\u200c\u0628\u0646\u062f\u06cc\u00ad\u200c\u0647\u0627)<\/span><\/em><\/strong> \u2013 <strong>\u0631\u062a\u0628\u0647\u00ad\u200c\u0628\u0646\u062f\u06cc \u0627\u067e \u0634\u0645\u0627 \u062f\u0631 \u0627\u067e \u0627\u0633\u062a\u0648\u0631 <\/strong>(\u0645\u0639\u0645\u0648\u0644\u0627\u064b \u06cc\u06a9 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0633\u062a\u0627\u0631\u0647\u200c\u00ad\u0627\u06cc). \u0627\u0645\u062a\u06cc\u0627\u0632 (\u0633\u062a\u0627\u0631\u0647\u00ad) \u06a9\u0645\u062a\u0631 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0646\u0644\u0648\u062f \u0628\u0631\u0646\u0627\u0645\u0647 \u0634\u0645\u0627 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>In-app purchases<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u062f\u0631\u0648\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0627\u06cc)<\/span><\/em><\/strong> <strong>&#8211; \u062a\u0639\u062f\u0627\u062f \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0628\u0631\u0646\u0627\u0645\u0647 \u0634\u0645\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u00ad\u0634\u0648\u062f<\/strong>. \u062e\u0631\u06cc\u062f\u0647\u0627 \u0648 \u062f\u0631\u0622\u0645\u062f\u0647\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u200c\u00ad\u0628\u06cc\u0646\u06cc \u067e\u0631\u0648\u0698\u0647\u200c\u00ad\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0641\u0639\u0644\u06cc \u0648 \u0622\u06cc\u0646\u062f\u0647 \u0628\u0633\u0646\u062c\u06cc\u062f.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7. <strong>\u0633\u0627\u06cc\u062a\u00ad\u200c\u0647\u0627\u06cc \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc\u00ad\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0642\u0648\u0647<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/lead-to-Sales-1024x546.jpg\" alt=\"\" class=\"wp-image-1388\" srcset=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/lead-to-Sales-1024x546.jpg 1024w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/lead-to-Sales-300x160.jpg 300w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/lead-to-Sales-768x410.jpg 768w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/lead-to-Sales-1536x820.jpg 1536w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/lead-to-Sales.jpg 1563w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0646\u0642\u0634\u00ad\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u062d\u0635\u0648\u0644 \u0645\u0627\u0646\u0646\u062f \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u067e\u06cc\u0634\u06af\u0627\u0645\u0627\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06a9\u0647 \u0628\u0647 \u0622\u0646\u0647\u0627 \u0627\u06cc\u0645\u0627\u0646 \u062f\u0627\u0634\u062a\u0647\u200c\u00ad\u0627\u06cc\u062f\u060c \u0645\u0646\u062d\u0635\u0631\u0627\u064b \u0628\u0631 \u0631\u0648\u06cc \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0648 \u0628\u0647\u06cc\u0646\u0647\u00ad\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u062a\u0645\u0631\u06a9\u0632 \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u0648 \u0646\u0647 \u0633\u0627\u062e\u062a\u0646 \u06af\u0648\u0634\u06cc \u0622\u06cc\u0641\u0648\u0646 \u0628\u0639\u062f\u06cc \u0648 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646 \u0628\u0647 \u0627\u0633\u062a\u06cc\u0648 \u062c\u0627\u0628\u0632. \u0628\u0627 \u0627\u06cc\u0646\u06a9\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0648 \u0628\u0647\u06cc\u0646\u0647\u00ad\u200c\u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0633\u0644\u00ad\u200c\u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u0646\u0638\u0631 \u0645\u06cc\u200c\u0631\u0633\u062f \u0627\u0645\u0627 \u0627\u063a\u0644\u0628 \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646\u062f \u0631\u0636\u0627\u06cc\u062a\u00ad\u200c\u0628\u062e\u0634 \u0647\u0645 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n<p>\u0645\u0634\u0627\u0647\u062f\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u062a\u0631\u06cc\u06a9\u200c\u00ad\u0647\u0627\u06cc \u062e\u0648\u062f \u0648 \u062f\u0627\u0646\u0633\u062a\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0622\u0646\u0647\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0639\u0645\u06cc\u0642\u06cc \u0628\u0631 \u062a\u062c\u0627\u0631\u062a \u062f\u0627\u0631\u0646\u062f\u060c \u0646\u062a\u06cc\u062c\u0647 \u0628\u0633\u06cc\u0627\u0631 \u062e\u0648\u0628\u06cc \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a. \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631\u0635\u062f \u0646\u0627\u0686\u06cc\u0632 \u062f\u0631 \u0633\u0627\u06cc\u062a\u00ad\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646\u062f \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u062f\u0631 \u0627\u0646\u062a\u0647\u0627\u06cc \u0631\u0648\u0646\u062f \u067e\u0627\u06cc\u0627\u0646 \u0628\u0647 \u067e\u0627\u06cc\u0627\u0646 \u0646\u0634\u0627\u0646 \u062f\u0647\u062f.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-14-1024x546.jpg\" alt=\"\" class=\"wp-image-1391\" srcset=\"https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-14-1024x546.jpg 1024w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-14-300x160.jpg 300w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-14-768x410.jpg 768w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-14-1536x820.jpg 1536w, https:\/\/bozhan.school\/blog\/wp-content\/uploads\/2021\/11\/Metrics-that-matter-to-Product-Managers-14.jpg 1563w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u0627\u06af\u0631 \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0645\u062d\u0635\u0648\u0644\u06cc \u0647\u0633\u062a\u06cc\u062f \u06a9\u0647 \u0628\u0631 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc\u00ad\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0645\u062a\u0645\u0631\u06a9\u0632 \u0627\u0633\u062a\u060c \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u062a\u0631\u06cc\u06a9\u00ad\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0628\u0633\u0646\u062c\u06cc\u062f \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n\n\n\n<ol class=\"has-background wp-block-list\" style=\"background-color:#f4fcff\"><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Leads to customers ratio<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0646\u0633\u0628\u062a \u0633\u0631\u0646\u062e\u200c\u0647\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646)<\/span><\/em><\/strong> \u2013 <strong>\u062f\u0631\u0635\u062f \u0645\u0634\u062a\u0631\u06cc\u00ad\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0642\u0648\u0647\u00ad\u200c\u0627\u06cc \u06a9\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0648\u0627\u0642\u0639\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647\u00ad\u200c\u0627\u0646\u062f<\/strong>. \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f \u062a\u0627 \u062a\u0634\u062e\u06cc\u0635 \u062f\u0647\u06cc\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0634\u0645\u0627 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0647\u0633\u062a\u0646\u062f \u06cc\u0627 \u062e\u06cc\u0631 \u0648 \u0622\u06cc\u0627 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0646\u06cc\u0627\u0632 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u062f. \u0627\u06af\u0631 \u062f\u0631\u0635\u062f \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u067e\u0627\u06cc\u06cc\u0646 \u0627\u0633\u062a\u060c \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u200c\u00ad\u0647\u0627 \u0628\u067e\u0631\u0633\u06cc\u062f \u06a9\u0647 \u0686\u0631\u0627 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0646\u0645\u06cc\u00ad\u200c\u062e\u0648\u0627\u0647\u0646\u062f. \u0622\u0646\u0627\u0644\u06cc\u0632 \u06a9\u06cc\u0641\u06cc \u0631\u0627 \u062f\u0631 \u0628\u0631\u0646\u0627\u0645\u0647\u00ad\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Bounce rate %<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0635\u062f \u0646\u0631\u062e \u067e\u0631\u0634)<\/span><\/em><\/strong> &#8211; <strong>\u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0634\u0645\u0627 \u0641\u0631\u0648\u062f \u0645\u06cc\u00ad\u200c\u0622\u06cc\u0646\u062f\u060c \u0631\u0648\u06cc \u0647\u06cc\u0686 \u0686\u06cc\u0632 \u06a9\u0644\u06cc\u06a9 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0635\u0641\u062d\u0647 \u0631\u0627 \u062a\u0631\u06a9 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f<\/strong>. \u0633\u0627\u06cc\u062a\u00ad\u200c\u0647\u0627\u06cc \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0628\u0631\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0627\u0644\u0627 \u062f\u0627\u0631\u0646\u062f. \u0646\u0631\u062e \u067e\u0631\u0634 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0647\u0631 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0633\u0646\u062c\u06cc\u062f\u0647 \u0634\u0648\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Visit to lead %<\/strong><\/em>\u00a0(\u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647)<\/span><\/em><\/strong> &#8211; <strong>\u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0645\u06cc\u00ad\u200c\u0634\u0648\u0646\u062f.<\/strong> \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631\u06a9\u06cc \u0627\u0632 \u0645\u06cc\u0632\u0627\u0646 \u06a9\u0627\u0631\u0622\u06cc\u06cc \u0627\u0647\u062f\u0627\u0641 \u06a9\u0627\u0646\u0627\u0644\u00ad\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0627\u0635 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f. \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f \u062a\u0627 \u0642\u062f\u0631\u062a \u0641\u0631\u0645\u200c\u00ad\u0647\u0627\/ \u0641\u0631\u0622\u06cc\u0646\u062f \u062b\u0628\u062a \u0646\u0627\u0645 \u062e\u0648\u062f \u0631\u0627 \u0628\u0633\u0646\u062c\u06cc\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Lead form abandonment rate<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0646\u0631\u062e \u062a\u0631\u06a9 \u0641\u0631\u0645 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647)<\/span><\/em><\/strong> &#8211; <strong>\u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u06cc\u06a9 \u0641\u0631\u0645 \u0631\u0627 \u067e\u0631 \u06a9\u0631\u062f\u0647 \u0648 \u0633\u067e\u0633 \u0622\u0646 \u0631\u0627 \u0631\u0647\u0627 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f.<\/strong> \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0628\u0647 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0642\u0635 \u062f\u0631 \u062b\u0628\u062a \u0646\u0627\u0645\/ \u0631\u0648\u0646\u062f \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Content downloads\/requests<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0627\u0646\u0644\u0648\u062f\/ \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0645\u062d\u062a\u0648\u0627)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u060c \u0645\u062b\u0644\u0627 \u06cc\u06a9 \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0631\u0627 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u0631\u062f\u0647\u200c\u00ad\u0627\u0646\u062f.<\/strong><br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Qualified leads\/requests<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u00ad\u0647\u0627\/ \u0645\u0634\u062a\u0631\u06cc\u200c\u00ad\u0647\u0627\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637)<\/span><\/em><\/strong> &#8211; <strong>\u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u200c\u00ad\u0647\u0627\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0634\u0645\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/strong> \u0622\u0646\u0647\u0627 \u0631\u0627 \u062a\u06cc\u0645\u00ad\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0646\u06cc\u0632 \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0639\u06cc\u06cc\u0646 \u00ad\u06a9\u0646\u0646\u062f. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u062f\u062a\u06cc \u0637\u0648\u0644 \u0628\u06a9\u0634\u062f \u062a\u0627 \u0645\u0639\u0646\u06cc &#8220;\u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637&#8221; \u0631\u0627 \u0628\u0641\u0647\u0645\u06cc\u062f. \u0628\u0627 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u00ad\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631\u06cc\u0627\u0628\u06cc\u062f \u06a9\u0647 &#8220;\u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637&#8221; \u0628\u0648\u062f\u0646 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc<br>1) \u0627\u0634\u062a\u063a\u0627\u0644 \u062a\u0645\u0627\u0645 \u0648\u0642\u062a<br>2) \u062f\u0627\u0634\u062a\u0646 \u0642\u0635\u062f \u062e\u0631\u06cc\u062f \u062f\u0631 3 \u0645\u0627\u0647 \u0622\u06cc\u0646\u062f\u0647<br>3) \u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u062f\u0631 \u0627\u06cc\u0627\u0644\u0627\u062a \u0645\u062a\u062d\u062f\u0647 \u0627\u0633\u062a.<br>\u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u062a\u0639\u0631\u06cc\u0641 \u062e\u0627\u0635 \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u0645\u0639\u0646\u0627\u06cc \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0627\u0631\u0627\u0626\u0647 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u062f.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Qualified visits %<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637)<\/span><\/em><\/strong> &#8211; <strong>\u0686\u0646\u062f \u062f\u0631\u0635\u062f \u0627\u0632 \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u0634\u0645\u0627 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0647\u0633\u062a\u0646\u062f\u061f<\/strong> \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0644\u06cc \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0646\u0633\u0628\u062a \u0628\u0627\u0632\u062f\u06cc\u062f \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u067e\u0627\u06cc\u06cc\u0646 \u0627\u0633\u062a\u060c \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0627\u0641\u0631\u0627\u062f\u060c \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f.<br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><em><strong>Email subscriber rate %<\/strong><\/em><\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u062f\u0631\u0635\u062f \u0646\u0631\u062e \u0645\u0634\u062a\u0631\u06a9 \u0627\u06cc\u0645\u06cc\u0644\u06cc)<\/em><\/strong> <\/span>&#8211; <strong>\u0686\u0646\u062f \u062f\u0631\u0635\u062f \u0627\u0632 \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u0634\u0645\u0627 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0647\u0633\u062a\u0646\u062f\u061f<\/strong> \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0644\u06cc \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0646\u0633\u0628\u062a \u0628\u0627\u0632\u062f\u06cc\u062f \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u067e\u0627\u06cc\u06cc\u0646 <span class=\"has-inline-color has-black-color\">\u0627\u0633\u062a\u060c \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0627\u0641\u0631\u0627\u062f\u060c \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f.<\/span><br>\u200c<\/li><li><span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em><em><strong>% of visitors who unsubscribe from your email<\/strong><\/em><\/em><\/strong><\/span> <span style=\"color:#141abb\" class=\"has-inline-color\"><strong><em>(\u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0627\u06cc\u0645\u06cc\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0644\u063a\u0648 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f)<\/em><\/strong><\/span> \u2013<strong> \u062f\u0631\u0635\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0627\u06cc\u0645\u06cc\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0644\u063a\u0648 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u0646\u062f.<\/strong> \u0644\u063a\u0648 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0646\u0634\u0627\u0646\u06af\u0631:<br>\u0627\u0644\u0641) \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062c\u0630\u0627\u0628 \u0646\u06cc\u0633\u062a<br>\u0628) \u0645\u0631\u062f\u0645 \u0631\u0627 \u062e\u0633\u062a\u0647 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u06cc\u062f<br>\u062c) \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0631\u0627\u062f \u0646\u0627\u0645\u0646\u0627\u0633\u0628 \u06cc\u0627 \u0627\u0631\u0627\u0626\u0647 \u0646\u0627\u062f\u0631\u0633\u062a \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062e\u0648\u062f \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u062b\u0628\u062a\u200c\u0646\u0627\u0645\u060c \u0645\u062e\u0627\u0637\u0628\u00ad\u200c\u0647\u0627\u06cc \u0646\u0627\u0645\u0646\u0627\u0633\u0628\u06cc \u0631\u0627 \u062f\u0631 \u0627\u06cc\u0645\u06cc\u0644 \u062e\u0648\u062f \u062c\u0630\u0628 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u06cc\u062f.<br>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06cc\u06a9 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u062b\u0628\u062a \u0646\u0627\u0645 \u06a9\u0631\u062f\u0647 \u0628\u0627\u0634\u062f\u060c \u0646\u0647 \u06cc\u06a9 \u0627\u06cc\u0645\u06cc\u0644 \u0647\u0641\u062a\u06af\u06cc.<br>\u200c<\/li><li><strong><em><span style=\"color:#141abb\" class=\"has-inline-color\"><em><strong>Dwell time<\/strong><\/em><\/span><\/em><\/strong> <strong><em><span style=\"color:#141abb\" class=\"has-inline-color\">(\u0632\u0645\u0627\u0646 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc (\u0632\u0645\u0627\u0646 \u062a\u0648\u0642\u0641))<\/span><\/em><\/strong> &#8211; \u0645\u062f\u062a \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062a\u0648\u0633\u0637 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0635\u0631\u0641 \u0645\u06cc\u200c\u00ad\u06a9\u0646\u062f. \u0632\u0645\u0627\u0646 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646\u062f \u0646\u0634\u0627\u0646\u0647 \u0645\u0634\u0627\u0631\u06a9\u062a \u0628\u0631\u0627\u06cc \u0644\u0646\u062f\u06cc\u0646\u06af \u0628\u0627\u0634\u062f. \u06cc\u06a9 \u0646\u0641\u0631 \u06a9\u0647 \u0628\u0647 \u0645\u062f\u062a 3 \u0631\u0648\u0632 \u067e\u0646\u062c\u0631\u0647 \u0631\u0627 \u062f\u0631 \u062f\u0633\u06a9\u062a\u0627\u067e \u062e\u0648\u062f \u0628\u0627\u0632 \u0628\u06af\u0630\u0627\u0631\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627\u0639\u062b \u062a\u062d\u0631\u06cc\u0641 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646\u00ad\u200c\u0647\u0627 \u0634\u0648\u062f. \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u0646\u0627\u0647\u0646\u062c\u0627\u0631\u06cc \u062f\u0631 \u062f\u0627\u062f\u0647\u200c\u00ad\u0647\u0627 \u0628\u06cc\u0634\u062a\u0631 \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u06cc\u062f.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644\u060c \u0648\u0642\u062a\u06cc \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0631\u0627 \u0628\u0627\u0632 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645\u060c \u0628\u0639\u062f \u0627\u0632 \u062f\u06cc\u062f\u0646 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u0627 \u06a9\u0645\u06cc \u0628\u062a\u0631\u0633\u06cc\u0645. \u0627\u0645\u0627 \u0628\u0639\u062f \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u0645\u06cc 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\u0627\u062d\u0633\u0627\u0633&hellip;<\/p>\n","protected":false},"author":4,"featured_media":1119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":["post-969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-strategy","category-product-manager","entry","has-media"],"_links":{"self":[{"href":"https:\/\/bozhan.school\/blog\/wp-json\/wp\/v2\/posts\/969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bozhan.school\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bozhan.school\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bozhan.school\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bozhan.school\/blog\/wp-json\/wp\/v2\/comments?post=969"}],"version-history":[{"count":38,"href":"https:\/\/bozhan.school\/blog\/wp-json\/wp\/v2\/posts\/969\/revisions"}],"predecessor-version":[{"id":1688,"href":"https:\/\/bozhan.school\/blog\/wp-json\/wp\/v2\/posts\/969\/revisions\/1688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bozhan.school\/blog\/wp-json\/wp\/v2\/media\/1119"}],"wp:attachment":[{"href":"https:\/\/bozhan.school\/blog\/wp-json\/wp\/v2\/media?parent=969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bozhan.school\/blog\/wp-json\/wp\/v2\/categories?post=969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bozhan.school\/blog\/wp-json\/wp\/v2\/tags?post=969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}